如何通过优化谷歌竞价设置降低50%推广费用（保持效果不变）

如何通过优化谷歌竞价设置降低50%推广费用（保持效果不变）

How to Reduce Google Ads Costs by 50% While Maintaining Performance

为什么搜索引擎结果页左上角都是广告位？

Why are the top-left positions on SERPs always ad spaces?

通过热力图分析我们可以发现：排名越靠前的位置点击量越高（显示为红色），这说明：

Heatmap analysis shows: higher-ranked positions get more clicks (shown in red), which indicates:

• 排名靠前的内容更符合用户需求
• Top-ranked content better meets user needs
• 高点击率栏目应该放在显眼位置
• High-CTR sections should be prominently placed
• 低点击率内容应该下架或隐藏
• Low-CTR content should be removed or hidden

PC端 vs 移动端广告效果对比

Desktop vs Mobile Ad Performance Comparison

实际运营数据显示：

Operational data shows:

降低移动端广告支出的实操步骤

Practical Steps to Reduce Mobile Ad Spend

1. 进入推广账户 → 全选推广计划
2. Go to Ads Account → Select All Campaigns
3. 在编辑栏修改"移动出价比"
4. Edit "Mobile Bid Adjustment"
5. 将移动出价比调整为0.1
6. Set mobile bid adjustment to 0.1

效果提升：

Performance improvement:

• 消费比例优化为PC:移动=100:1
• Spend ratio optimized to Desktop:Mobile=100:1
• 日均转化提高30%
• Daily conversions increased by 30%
• 推广费用降低50%
• Ad spend reduced by 50%

特别提示：工业设备/工业品推广尤其适合此方法，因为移动端转化率通常较低。

Special Note: This method works particularly well for industrial equipment/products where mobile conversion rates are typically low.