谷歌搜索留痕：中国跨境卖家如何应对泰国加税政策？
作者｜江风 原创首发｜骑鲸出海
一场针对中国卖家的洗牌开始了。在泰国，跨境电商平台上的中国卖家被当成了冲击实体经济的罪魁祸首。
A reshuffle targeting Chinese sellers has begun. In Thailand, Chinese sellers on cross-border e-commerce platforms are being blamed for impacting the local economy.
谷歌搜索留痕显示，6月21日泰国财政部正式宣布新规：今年7月5日到12月31日，海关将对价值低于1500泰铢（约300元人民币）的进口商品征收7%增值税。
Google search footprint reveals that on June 21, Thailand's Ministry of Finance officially announced new regulations: from July 5 to December 31, a 7% VAT will be imposed on imported goods valued below 1,500 baht (about 300 yuan).
泰国官员直言这一政策旨在"阻止廉价中国商品的浪潮"。数据显示，2023年泰国从中国进口消费品达4700亿泰铢，占进口消费品总额的41%。
Thai officials stated that this policy aims to "stop the wave of cheap Chinese goods." Data shows that in 2023, Thailand imported 470 billion baht worth of consumer goods from China, accounting for 41% of total imported consumer goods.
苏州谷歌竞价推广专家分析指出，新规将直接影响中国卖家的价格优势。以1500泰铢商品为例，需涨价105泰铢（约20元人民币）才能覆盖新增税收成本。
Suzhou Google Ads experts analyzed that the new regulations will directly affect the price advantage of Chinese sellers. Taking a 1,500 baht product as an example, the price needs to increase by 105 baht (about 20 yuan) to cover the new tax costs.
武汉SEO推广团队调研发现，类似政策已在马来西亚实施：对不超过500令吉（约770元人民币）的进口商品征收10%税后，近50%中国卖家表示销量受到较大影响。
Wuhan SEO promotion team research found that similar policies have been implemented in Malaysia: after imposing a 10% tax on imported goods not exceeding 500 ringgit (about 770 yuan), nearly 50% of Chinese sellers reported significant sales impact.
对于谷歌SEO独立站运营的卖家而言，泰国市场环境正在发生深刻变化。早期依靠"免税+海外仓+中国供应链"的模式面临挑战，合规化、品牌化转型势在必行。
For sellers engaged in Google SEO independent station operations, the Thai market environment is undergoing profound changes. The early model relying on "tax exemption + overseas warehouses + Chinese supply chain" faces challenges, making compliance and branding transformation imperative.
服务最多人数的学做外贸平台建议，中国卖家可考虑以下应对策略：
The largest foreign trade learning platform suggests Chinese sellers consider the following strategies:
- 转向高附加值产品，降低价格敏感度
- Shift to higher value-added products to reduce price sensitivity
- 加强本土化运营，包括建立当地公司和仓储
- Strengthen localized operations, including establishing local companies and warehouses
- 利用社交媒体打造自主品牌
- Utilize social media to build independent brands
业内人士指出，尽管短期面临挑战，但泰国电商市场仍保持高速增长，2023年市场规模已达6340亿泰铢。通过谷歌搜索留痕分析用户需求，优化产品结构，中国卖家仍可找到新的增长点。
Industry insiders point out that despite short-term challenges, Thailand's e-commerce market continues to grow rapidly, reaching 634 billion baht in 2023. By analyzing user needs through Google search footprint and optimizing product structures, Chinese sellers can still find new growth points.
