外贸旺季运营攻略：多渠道布局与智能客服解决方案
图片来源：图虫创意
时间进入11月，年末假日购物季一触即发。近期据外媒报道，面对旺季关键节点，亚马逊正加大假期招聘力度，希望招聘15万名季节性员工，以帮助应对感恩节和圣诞节假期前激增的在线订单。
As we enter November, the year-end holiday shopping season is about to begin. Recent foreign media reports indicate that Amazon is ramping up seasonal hiring, aiming to recruit 150,000 temporary workers to handle the surge in online orders before Thanksgiving and Christmas.
订单疯涨背后的隐藏危机
The Hidden Crisis Behind Order Surges
其实早在10月中旬，就有不少卖家反馈圣诞相关产品已全面爆单。其中一位卖家更是直言，不仅是亚马逊平台上的店铺，自营独立站的订单也每天都在增加，甚至即将面临断货危机。
As early as mid-October, many sellers reported that Christmas-related products were already selling out. One seller stated that not only were their Amazon store orders increasing daily, but their independent website was also facing potential stock shortages.
旺季运营三大痛点
Three Major Pain Points in Peak Season Operations
1. 客服需求激增：订单量的暴增导致店铺客诉严重，原有客服已经满足不了响应需求。
1. Surging Customer Service Demands: The surge in orders has led to a significant increase in customer complaints, with existing customer service teams unable to meet response requirements.
2. 人工成本上涨：旺季高峰时期咨询量的大涨，使得卖家不得不加大人工客服的布局，导致人力成本一涨再涨。
2. Rising Labor Costs: The peak season's increased inquiries force sellers to expand customer service teams, leading to continuously rising labor costs.
3. 多渠道管理困难：独立站卖家通常多渠道并举，导致消费者来访渠道多样，管理难度大。
3. Multichannel Management Challenges: Independent website sellers typically operate across multiple channels, resulting in diverse customer access points and increased management complexity.
智能客服解决方案
Smart Customer Service Solutions
及时语AI智能客服系统提供以下核心优势：
The Jishiyu AI Customer Service System offers these core advantages:
1. 多语种精准理解：准确率高达90%以上的多语种/语义理解能力，支持多轮交互。
1. Multilingual Precision: Over 90% accuracy in multilingual/semantic understanding with support for multi-turn interactions.
2. 多渠道统一管理：集中管理Facebook、Ins、WhatsApp、Shopify、TikTok等多平台消息。
2. Unified Multichannel Management: Centralized management of messages across Facebook, Instagram, WhatsApp, Shopify, TikTok and other platforms.
3. 智能评论管理：自动过滤负面评论，点赞优质评论，提升广告Page权重。
3. Smart Review Management: Automatic filtering of negative reviews and highlighting positive ones to improve ad page rankings.
旺季运营建议
Peak Season Operation Recommendations
• 提前布局智能工具：旺季前部署AI客服系统，避免临时增加人力成本。
• Early Adoption of Smart Tools: Deploy AI customer service systems before peak season to avoid last-minute labor cost increases.
• 优化多渠道管理：使用统一平台管理所有客户沟通渠道，提升效率。
• Optimize Multichannel Management: Use a unified platform to manage all customer communication channels for improved efficiency.
• 重视客户体验：通过智能客服提升响应速度和服务质量，增强品牌粘性。
• Prioritize Customer Experience: Enhance response speed and service quality through smart customer service to strengthen brand loyalty.
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Click here for a 7-day free trial of the Jishiyu smart customer service product!
