如何提升Google搜索排名？SEO和竞价推广必懂术语大全
如何提升Google搜索排名？SEO和竞价推广必懂术语大全
How to Improve Google Search Rankings? Must-Know SEO and PPC Terminology
俗话说，隔行如隔山。每个行业都有其独特的专业术语，SEO和谷歌竞价推广也不例外。对于从事跨境营销推广的人来说，熟悉这些术语是提升Google搜索排名的基础。
SEO优化篇 | SEO Optimization Terms
- SEO：搜索引擎优化 | Search Engine Optimization
- Domain：域名 | Website address ending with .com, .org, etc.
- Bot/Crawler：爬虫/蜘蛛 | Search engine's web crawler
- Domain Authority：域名权重 | Website authority score
- Backlinks：外链 | Inbound links from other websites
- Bounce Rate：跳出率 | Percentage of single-page visits
- Conversion Rate (CR)：转化率 | Percentage of visitors who complete desired action
谷歌竞价推广篇 | Google Ads Terms
- CTR：点击率 | Click-Through Rate
- CPC：每次点击成本 | Cost Per Click
- Quality Score：质量得分 | Google Ads ranking metric
- Ad Rank：广告排名 | Determines ad position
- Remarketing：再营销 | Targeting past visitors
网站运营篇 | Website Operation Terms
- GMV：总成交额 | Gross Merchandise Volume
- SKU：库存量单位 | Stock Keeping Unit
- AOV：客单价 | Average Order Value
- LTV：用户生命周期价值 | Lifetime Value
- UED：用户体验设计 | User Experience Design
专业建议：要提升Google搜索排名，建议同时采用SEO优化和谷歌竞价推广策略。SEO带来长期稳定的自然流量，而竞价推广能快速获得曝光。两者结合使用效果最佳。
Pro Tip: For better Google rankings, combine SEO optimization with Google Ads. SEO provides sustainable organic traffic while PPC delivers immediate visibility. The synergy creates optimal results.
随着互联网发展，相关术语会不断增加。掌握这些基础术语是在数字营销领域取得成功的第一步。
As the internet evolves, new terms will emerge. Mastering these fundamentals is the first step to success in digital marketing.
