淮安谷歌竞价推广全攻略：阿里巴巴外贸平台如何结合Google广告提升海外推广效果
对于在阿里巴巴国际站获得高评价的外贸商家来说，Google广告是一个不可忽视的海外推广渠道。许多成功的跨境电商企业都会采用"平台+独立站+Google广告"的整合营销策略。
For foreign trade merchants with high ratings on Alibaba International, Google Ads is an overseas promotion channel that cannot be ignored. Many successful cross-border e-commerce companies adopt an integrated marketing strategy of "platform + independent website + Google Ads".
Google广告开户流程详解
Detailed Process of Opening Google Ads Account
Step 1: 创建Google账户
首先需要拥有Google账户才能使用Google广告服务。访问Google官网完成注册，提供姓名、电子邮箱和密码等基本信息。
Step 1: Create Google Account
First, you need a Google account to use Google Ads services. Visit Google's official website to complete registration, providing basic information such as name, email and password.
Step 2: 访问Google广告平台
登录https://ads.google.com，点击"开始"按钮进入广告管理界面。
Step 2: Access Google Ads Platform
Log in to https://ads.google.com and click the "Start" button to enter the ad management interface.
Step 3: 选择广告类型
根据营销目标选择适合的广告形式：
• 搜索广告(Search Ads)
• 展示广告(Display Ads)
• 视频广告(Video Ads)
• 购物广告(Shopping Ads)
Step 3: Select Ad Type
Choose the appropriate ad format based on marketing objectives:
• Search Ads
• Display Ads
• Video Ads
• Shopping Ads
Step 4: 创建广告系列
为广告活动命名，这个名称将显示在账户管理后台。
Step 4: Create Ad Campaign
Name the advertising campaign, which will be displayed in the account management backend.
Step 5: 设置定位参数
精准定位目标市场：
• 地理位置(国家/地区/城市)
• 语言偏好
• 受众特征(年龄、性别等)
• 兴趣和行为
Step 5: Set Targeting Parameters
Precise targeting of the target market:
• Geographic location (country/region/city)
• Language preference
• Audience characteristics (age, gender, etc.)
• Interests and behaviors
Step 6: 预算与出价策略
设置每日预算和出价方式：
• 每次点击成本(CPC)
• 每千次展示成本(CPM)
• 每次转化成本(CPA)
Step 6: Budget and Bidding Strategy
Set daily budget and bidding method:
• Cost Per Click (CPC)
• Cost Per Mille (CPM)
• Cost Per Action (CPA)
专业建议： 阿里巴巴国际站商家可以结合平台流量和Google广告的精准投放，通过再营销广告(Remarketing)吸引访问过店铺的潜在客户，实现营销效果最大化。
Professional Advice: Alibaba International merchants can combine platform traffic with Google Ads' precise delivery, using remarketing ads to attract potential customers who have visited the store, maximizing marketing effectiveness.