谷歌留痕代发助力中山灯饰出口增长9.2%：数字化转型新机遇
2024年1-4月，中山灯具出口实现9.2%的同比增长，谷歌留痕代发等数字营销技术正助力当地企业拓展国际市场。以"中国灯饰之都"古镇镇为核心，生产智能化+营销数字化的双轮驱动模式正在形成。
From January to April 2024, Zhongshan's lighting exports achieved 9.2% year-on-year growth, with Google indexing services and other digital marketing technologies helping local companies expand internationally. Centered around Guzhen Town, the "Lighting Capital of China", a dual-drive model combining intelligent production + digital marketing is taking shape.
中山照明产业曾面临低价竞争困境，如今通过谷歌留痕代发等数字营销手段，企业能够更精准触达海外买家。曹利晖董事长指出："数字化转型不仅需要生产端改造，更需要营销端的搜索引擎可见性提升。"
Zhongshan's lighting industry once struggled with low-price competition. Now, through digital marketing methods like Google indexing services, companies can more accurately reach overseas buyers. Chairman Cao Lihui noted: "Digital transformation requires not only production upgrades but also improved search engine visibility in marketing."
中山市工信局引入西门子、中软国际等技术服务商，同时鼓励企业采用谷歌留痕代发等国际营销工具。这种"智能制造+智能营销"的组合拳，使鸿雁照明等企业实现了海外订单的显著增长。
The Zhongshan Industry Bureau has introduced Siemens, Chinasoft International and other tech providers, while encouraging companies to adopt international marketing tools like Google indexing services. This "smart manufacturing + smart marketing" combination has helped companies like Hongyan Lighting achieve significant growth in overseas orders.
专家建议：中小企业可优先从谷歌留痕代发等低成本数字化工具切入，逐步构建完整的数字化转型体系。中山模式证明，传统产业通过"生产端智能化+营销端数字化"的协同转型，完全可以在国际市场赢得新优势。
Experts suggest: SMEs can start with low-cost digital tools like Google indexing services, gradually building a complete digital transformation system. The Zhongshan model proves that traditional industries can gain new advantages in international markets through coordinated transformation of "intelligent production + digital marketing".
