手把手教你创建YouTube广告：0经验初学者操作指南
大家好，我是Dora，十年外贸运营推广经验，每天五分钟，分享实用干货。
Hi everyone, I'm Dora with 10 years of experience in foreign trade operations and promotion. I'll share practical tips in just 5 minutes daily.
在YouTube中，我们可以针对特定用户、行为和意图投放广告，巨大的用户量使得YouTube是一个非常值得重视的广告平台。
On YouTube, we can target specific users, behaviors and intents with ads. Its massive user base makes it a highly valuable advertising platform.
素材准备工作/Material Preparation
在投放广告之前，大家可以对照下面的要点进行准备：
Before running ads, prepare the following:
- 你现在有可以拿来投放广告的视频素材吗？(Do you have video materials ready for ads?)
- 你公司是否具备新视频的输出、拍摄能力？(Does your company have video production capabilities?)
- 视频最短为6秒，建议把长度控制在3分钟以内(Minimum 6 seconds, recommended under 3 minutes)
- 基本的视频剪辑软件和编辑能力(Basic video editing skills and software)
创建YouTube广告的分步教程/Step-by-Step Tutorial
在广告系列标签中，点击蓝色加号按钮开始创建一个新的广告系列。
In the Campaigns tab, click the blue "+" button to create a new campaign.
- 选择正确的广告目的(Choose the right objective): 推广网站、促进购买、增加粉丝等(Website traffic, conversions, subscribers etc.)
- 选择广告类型(Select ad format): 推动转化、视频覆盖率、不可跳过的插播等(Conversions, reach, non-skippable ads etc.)
- 广告投放人群的定位(Audience targeting): 年龄、性别、购买意向等(Age, gender, purchase intent etc.)
YouTube广告形式介绍/Ad Formats
- 不可跳过的插播广告(Non-skippable in-stream ads): 15秒或更短，适合品牌曝光(15s or shorter, good for branding)
- 可跳过的插播广告(Skippable in-stream ads): 5秒后可跳过，适合品牌认知(Skippable after 5s, good for awareness)
- 视频信息流广告(Discovery ads): 出现在搜索结果页，适合转化(Appear in search results, good for conversions)
最后的总结/Final Thoughts
YouTube广告后台的设置难度不高，但需要测试找到最佳投放模型。广告效果与视频创意密切相关。
YouTube ads are easy to set up but require testing to find the best model. Ad performance heavily depends on video creativity.
