为什么你的外贸独立站收不到询盘？5大常见误区解析
很多外贸人会遇到这个问题：我花了大价钱招了技术人员和设计人员，每天都在期待着询盘，但却只有零星几个或者压根没有，到底是什么问题？外贸独立站到底还能不能作为外贸开拓客户的重要渠道了？
Many foreign trade practitioners face this issue: After investing heavily in technical and design personnel, they eagerly await inquiries but only receive a handful or none at all. What's the real problem? Can independent foreign trade websites still serve as important channels for client acquisition?
访问独立站的用户关注什么 | What Do Visitors to Independent Websites Care About?
一般采购商通过谷歌搜索等方式进入官网的，都是要做大批量采购的B端客户。这一类客户比较关注公司的实力，如果网站没有清晰地表明其实力和优势的话，那客户的咨询意愿就不会太强烈，自然也就没有询盘了。
Procurement officers who access official websites through Google searches are typically B2B clients looking to make bulk purchases. These clients pay special attention to a company's capabilities. If a website fails to clearly demonstrate its strengths and advantages, clients' willingness to inquire will naturally be low, resulting in few or no inquiries.
外贸独立站常见误区 | Common Pitfalls of Foreign Trade Websites
一、网站设计不符合用户使用逻辑 | 1. Website Design Doesn't Match User Logic
网站设计和使用体验感是留住客户的第一步。好的网站设计可以吸引和引导客户继续浏览网站，了解产品直至最后留资询盘。而不太好的网站设计会让客户感觉到不舒服，甚至是直接关闭网站。
Website design and user experience are the first steps in retaining clients. Good design attracts and guides visitors to continue browsing, learn about products, and ultimately leave inquiries. Poor design, however, can make clients feel uncomfortable and even prompt them to close the site immediately.
二、联系方式不明显 | 2. Unclear Contact Information
当客户有意向咨询但是又找不到企业的联系方式的时候，也会导致客户流失。所以，企业要在网站适当的位置设置好留资、留言入口。
When clients are interested but can't find contact information, it leads to lost opportunities. Therefore, businesses should strategically place inquiry forms and contact entries on their websites.
三、产品优势不突出 | 3. Unclear Product Advantages
很多外贸独立站仅仅放几张产品的图片，很敷衍的打了一行产品的名字，这种没有诚意的内容只会降低客户的购买和咨询兴趣。
Many foreign trade websites merely display a few product images with a single line of text as description. Such lackluster content only diminishes clients' purchasing and inquiry interest.
四、缺乏展示公司的专业性和实力 | 4. Failure to Showcase Professionalism and Capabilities
通过谷歌等搜索引擎等入口来到我们企业官网的客户一般都是要做大宗采购的B端客户，对于公司实力十分关注。
Clients who find your website through search engines like Google are typically B2B buyers making large purchases, and they pay close attention to your company's capabilities.
五、独立站SEO排名不高 | 5. Poor SEO Rankings
我们可以通过布局关键词位置的密度、URL中出现的关键词（英文）、网页标题中出现的关键词和描述中出现的关键词等内容，优化外贸独立站在搜索引擎中的排名。
By strategically placing keywords in URLs, page titles, and descriptions, businesses can optimize their foreign trade websites' search engine rankings.
选对外贸独立站服务商 | Choosing the Right Website Service Provider
在这里推荐网易外贸通的品牌建设功能。网易外贸通的独站点编辑功能清晰简单易上手，不需要设计和开发成本，直接在后台就可以建立独立站。
We recommend NetEase's foreign trade solutions for brand building. Their user-friendly website editing features allow businesses to create independent sites without design or development costs.
