跨境电商运营指南：如何选择谷歌竞价推广国家及品牌出海战略
跨境电商运营指南：如何选择谷歌竞价推广国家及品牌出海战略
Cross-border E-commerce Operations Guide: How to Choose Countries for Google Ads and Brand Globalization Strategies
2023年3月7日，谷歌+"独立站"遵化专场跨境交流分享会在河北金卓颐高电子商务产业园成功举办。中国中小商业企业协会跨境电商分会秘书长何志成应邀出席并发表重要讲话。
March 7, 2023 - The Google+"Independent Station" Zunhua Cross-border Exchange Sharing Session was successfully held at Hebei Jinzhuo Yigao E-commerce Industrial Park. He Zhicheng, Secretary-General of the Cross-border E-commerce Branch of China Small and Medium Business Association, was invited to attend and deliver an important speech.
跨境电商国家选择与品牌出海新机遇
Country Selection for Cross-border E-commerce and New Opportunities in Brand Globalization
何秘书长指出，遵化位于京、津、唐、承、秦腹地，拥有装备制造、宠物笼具、手工艺品等特色鲜明的产业。近年来，遵化将发展电商产业作为推动经济转型升级的关键举措。
Secretary-General He pointed out that Zunhua is located in the hinterland of Beijing, Tianjin, Tangshan, Chengde, and Qinhuangdao, with distinctive industries such as equipment manufacturing, pet cages, and handicrafts. In recent years, Zunhua has made e-commerce development a key measure to promote economic transformation and upgrading.
谷歌竞价推广国家选择策略：
- 分析目标市场消费能力和电商渗透率
- 研究当地竞争环境和广告成本
- 考虑物流配送时效和成本
- 评估当地支付习惯和货币汇率
Google Ads Country Selection Strategies:
- Analyze target market purchasing power and e-commerce penetration
- Research local competition and advertising costs
- Consider logistics delivery time and costs
- Evaluate local payment habits and currency exchange rates
跨境电商品牌出海黄金时代
The Golden Age of Cross-border E-commerce Brand Globalization
何秘书长强调，2023年及未来十年将是中国跨境电商品牌出海的黄金时代。中国中小商业企业协会已与数十个地方政府和特色产业带建立战略合作，构建跨境电商产业生态系统。
Secretary-General He emphasized that 2023 and the next decade will be the golden age for Chinese cross-border e-commerce brands going global. The China Small and Medium Business Association has established strategic cooperation with dozens of local governments and characteristic industrial belts to build a cross-border e-commerce industrial ecosystem.
品牌出海成功要素：
- 建立独特的品牌定位和价值主张
- 优化独立站用户体验和SEO表现
- 实施本地化营销策略
- 构建完善的海外服务体系
Key Success Factors for Brand Globalization:
- Establish unique brand positioning and value proposition
- Optimize independent website user experience and SEO performance
- Implement localized marketing strategies
- Build comprehensive overseas service systems
在建设"数字强国"的新征程上，中国中小商业企业协会愿与各方携手，共同探索品牌出海的新途径，开创更加美好的未来！
On the new journey of building a "digital powerhouse", the China Small and Medium Business Association is willing to work with all parties to explore new ways for brand globalization and create a better future!
