跨境电商巨头助力汕头纺织服装"出海" 达成战略合作
近日，全球在线时尚零售巨头SHEIN、汕头国际纺织城、汕头市纺织服装产业协会三方签署战略协议，就通过跨境电商推动汕头纺织服装企业"出海"达成合作意向。
Recently, global fashion e-commerce giant SHEIN, Shantou International Textile City, and Shantou Textile and Garment Industry Association signed a strategic agreement to promote the "going global" of Shantou textile enterprises through cross-border e-commerce.
据了解，自2022年初以来，汕头市多次与SHEIN开展合作，成功带动一批企业与货品通过SHEIN平台货通全球，部分企业发展成为标杆供应商。
Since early 2022, Shantou has cooperated with SHEIN multiple times, successfully helping numerous local enterprises go global through SHEIN's platform, with some becoming benchmark suppliers.
此次合作在原有基础上深化和拓展，汕头国际纺织城将作为集生产制造、产业服务、采购交易、智慧物流为一体的新型产业载体，联合汕头市纺织服装产业协会集合更多产业带优势企业，与SHEIN在面辅料、成品开发设计等方面探索供应链新模式。
The new cooperation will deepen and expand existing collaboration. Shantou International Textile City will serve as a new industrial hub integrating manufacturing, industrial services, procurement, and smart logistics. Together with the local textile association, it will gather more high-quality enterprises to explore new supply chain models with SHEIN in materials, product development and design.
主办方表示，未来将鼓励引导产业集群借助跨境电商开辟增长新模式，拓展国际市场，同时加强与电商平台的沟通合作，为企业提供更加优质的服务，为"汕货"跨境出海提供支撑。
Organizers stated they will encourage industrial clusters to develop new growth models through cross-border e-commerce and expand into international markets, while strengthening communication with e-commerce platforms to provide better services and support for "Shantou products" going global.
南方+记者 杨立轩 通讯员 王元锋
Reporter: Yang Lixuan Correspondent: Wang Yuanfeng
