谷歌跨境电商加速中心落户厦门：助力外贸企业品牌出海
谷歌跨境电商加速中心落户厦门：助力外贸企业品牌出海
Google Cross-border E-commerce Acceleration Center Launches in Xiamen: Empowering Global Brand Growth
厦门自贸区迎来重大利好 —— 据《厦门日报》报道，谷歌跨境电商加速中心近日在厦门自贸片区海上世界正式启用。这是谷歌在中国设立的首个跨境电商专项服务中心，标志着厦门跨境电商产业进入国际化赋能新阶段。
Xiamen Free Trade Zone welcomes major development — According to Xiamen Daily, the Google Cross-border E-commerce Acceleration Center has officially launched in Xiamen's Harbor World. As Google's first dedicated e-commerce service center in China, this establishes Xiamen as a new hub for internationally empowered cross-border trade.
该中心由谷歌战略合作伙伴雨果跨境负责运营，提供三大核心服务：
- 独立站建站技术支持
- 跨境电商人才培训体系
- 全球化数字营销解决方案
Operated by Google's strategic partner Hugo Cross-border, the center delivers three core services:
- Independent website development support
- E-commerce talent training programs
- Global digital marketing solutions
为什么选择厦门？ 谷歌数字营销解决方案大中华区总裁汪慧玲指出三大关键因素：
- 厦门跨境电商产业年增速超50%的亮眼表现
- 自贸区在跨境结算、退货处理等领域的制度创新
- 完善的国际物流网络和产业集聚效应
Why Xiamen? Google's Greater China President Wang Huiling highlighted three decisive factors:
- Xiamen's remarkable 50%+ annual e-commerce growth rate
- FTZ's innovative policies on cross-border payments and returns
- Mature global logistics network and industrial clustering
数据显示，厦门跨境电商产业已实现连续三年超50%增长，2023年同比增速达65%。自贸区通过"跨境集拼出口"等创新模式，帮助企业降低30%以上物流成本。
Statistics show Xiamen's cross-border e-commerce sector has achieved over 50% growth for three consecutive years, with 65% year-on-year growth in 2023. The FTZ's innovative "consolidated export" model helps reduce logistics costs by over 30%.
目前，加速中心已成功孵化数十家独立站企业。未来将重点培育鞋服、电子产品、家居用品等厦门优势产业带企业，通过Google Ads智能投放系统提升海外获客效率。
The center has already incubated dozens of independent store operators. Future focus will be on cultivating footwear, electronics, and home goods manufacturers, leveraging Google Ads AI to enhance overseas customer acquisition.
