羽绒服价格两极分化：高端涨价VS低价甩卖背后的行业真相
【市场现状】羽绒服市场呈现"冰火两重天"现象
今年冬季，中国羽绒服市场出现明显的价格分化现象。一方面，高端品牌羽绒服涨价消息不断；另一方面，部分中低端品牌却在下调价格。
According to market observations, China's down jacket market is showing a clear price divergence this winter. While there are constant reports of price increases for high-end brand down jackets, some mid-to-low-end brands are actually lowering their prices.
【价格数据】部分品牌价格下调5%-10%
观研报告网发布的行业报告显示，雅鹿、鸭鸭、雪中飞等国产羽绒服品牌纷纷调低了旗下部分热销款的售价，价格较2023年下降了约5%-10%。
The industry report released by Guanyan Research shows that domestic down jacket brands such as Yalu, Yaya and Snow Flying have lowered the prices of some of their best-selling models by about 5%-10% compared to 2023.
【原因分析】三大因素导致价格下调
业内人士指出三个主要原因：
1. 天气因素：今年暖冬导致销售旺季推迟
2. 库存压力：年关临近需要回笼资金
3. 产品策略：清理非应季库存
Industry insiders point to three main reasons:
1. Weather factors: This year's warm winter has delayed the peak sales season
2. Inventory pressure: Need to recover funds as the year-end approaches
3. Product strategy: Clearing non-seasonal inventory
【质量警示】低价羽绒服存造假风险
中国羽绒工业协会发布消费提示，指出市场上存在用"丝"代替"羽绒"的造假现象。协会强调："按今年原料价格水平，羽绒服装标准90%白鸭绒的价格约为420-550元/千克，低于成本价的产品，质量难以保障。"
China Feather and Down Industrial Association issued a consumer warning about counterfeit products in the market where "silk" is used instead of "down". The association emphasized: "At this year's raw material price level, the price of standard 90% white duck down is about 420-550 yuan/kg. Products priced below cost are difficult to guarantee quality."
【直播乱象】部分直播间仍在甩卖可疑低价产品
贝壳财经记者调查发现，部分直播间仍在以"清货"为名销售标称"90%鹅绒"但仅售159元的羽绒服，两小时销量超1600单。专家提醒消费者警惕长期利用"清仓"、"原单"等噱头销售的产品。
Beike Finance reporters found that some live streaming rooms are still selling down jackets labeled as "90% goose down" for only 159 yuan under the guise of "clearance sales", with sales exceeding 1,600 units in two hours. Experts remind consumers to be wary of products that are constantly sold using gimmicks like "clearance" or "original order".
【消费建议】选购羽绒服四大要点
1. 选择正规购买渠道
2. 查看完整产品标识
3. 警惕长期低价促销
4. 勿轻信夸张销售话术
1. Choose formal purchase channels
2. Check complete product labels
3. Be wary of long-term low-price promotions
4. Don't trust exaggerated sales pitches
