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在日趋饱和的玩具市场红海中,汕头玩具产业正通过创新贸易方式持续拓宽"出海"道路。 作为中国玩具礼品之都,汕头澄海区承包了全球33%的玩具产能,其成功秘诀值得深入探究。 At a time when the global toy m

汕头玩具产业如何通过市场采购贸易"玩转"全球市场?

在日趋饱和的玩具市场红海中,汕头玩具产业正通过创新贸易方式持续拓宽"出海"道路。 作为中国玩具礼品之都,汕头澄海区承包了全球33%的玩具产能,其成功秘诀值得深入探究。

At a time when the global toy market is becoming increasingly saturated, Shantou's toy industry continues to expand its "going global" path through innovative trade methods. As the capital of China's toy and gift industry, Shantou's Chenghai District accounts for 33% of global toy production capacity, and its success formula deserves in-depth exploration.

政策红利释放:破解小微企业出口难题

Policy Dividends: Solving Export Challenges for SMEs

汕头海关所属澄海海关综合业务科科长李创岳表示:"市场采购贸易方式非常适合汕头产业经营模式,为小微企业提供了对接国际市场的便利通道。"该贸易方式具有出口免征增值税、通关便利等诸多政策红利。

Li Chuangyue, Chief of Comprehensive Business Section at Chenghai Customs under Shantou Customs, stated: "The market procurement trade method is very suitable for Shantou's industrial model, providing SMEs with convenient access to international markets." This trade method offers many policy benefits including VAT exemption on exports and customs clearance facilitation.

数据显示,自2021年3月试点落地以来,汕头市场采购贸易已吸引2443家商户参与,出口总额突破100亿元,产品销往全球100多个国家和地区。2024年一季度出口额达8亿元,同比增长12.9%。

Statistics show that since the pilot program was launched in March 2021, Shantou's market procurement trade has attracted 2,443 merchants, with total exports exceeding 10 billion yuan, selling products to over 100 countries and regions worldwide. In the first quarter of 2024, exports reached 800 million yuan, a year-on-year increase of 12.9%.

立足产业特色:激发传统优势新活力

Leveraging Local Advantages: Injecting New Vitality into Traditional Strengths

作为汕头最具特色的支柱产业,玩具创意产业近年来获得各级政府大力支持。在市场采购贸易助力下,当地中小微玩具企业的产品正加速走向国际市场。

As Shantou's most distinctive pillar industry, the toy creative industry has received strong support from governments at all levels in recent years. With the help of market procurement trade, products from local SME toy manufacturers are accelerating their entry into international markets.

2024年一季度,经汕头海关以市场采购方式申报出口玩具6.1亿元,同比增长11.9%。澄海海关通过设立服务专窗、推广"全国通关一体化"等措施,不断优化口岸营商环境。

In the first quarter of 2024, toy exports declared through market procurement at Shantou Customs reached 610 million yuan, up 11.9% year-on-year. Chenghai Customs has continuously optimized the port business environment by setting up service windows and promoting "national customs clearance integration".

汕头市勤信供应链有限公司负责人张监贵表示:"市场采购贸易既方便又节省通关成本,对我们企业来说真是实实在在的利好!有了市场采购,澄海玩具出海的路子也越走越宽。"

Zhang Jiangui, head of Shantou Qinxin Supply Chain Co., Ltd., said: "Market procurement trade is both convenient and saves customs clearance costs, which is a real benefit for our company! With market procurement, Chenghai toys have more ways to go global."

SEO优化建议

SEO Optimization Suggestions

对于希望拓展国际市场的企业,我们推荐:

For companies looking to expand into international markets, we recommend:

汕头玩具产业如何通过市场采购贸易