十年外贸经验分享：外贸流程、术语解析与谷歌竞价推广实战指南

十年外贸经验分享：外贸流程、术语解析与谷歌竞价推广实战指南

10+ Years Foreign Trade Experience: Workflow, Terminology and Google Ads Promotion Guide

外贸基础流程与核心术语解析

Basic Foreign Trade Workflow and Key Terminology

对于拥有十年以上经验的外贸从业者而言，掌握完整的贸易流程和行业术语是基本功。典型的外贸流程包括：询盘处理、报价协商、签订合同、安排生产、物流运输、清关报关以及售后跟进等环节。

For professionals with over 10 years of experience in foreign trade, mastering the complete trade process and industry terminology is fundamental. The typical foreign trade process includes: inquiry processing, quotation negotiation, contract signing, production arrangement, logistics transportation, customs clearance and after-sales follow-up.

关键术语包括：FOB（离岸价）、CIF（到岸价）、L/C（信用证）、TT（电汇）、BL（提单）等。理解这些术语对于避免贸易纠纷至关重要。

Key terms include: FOB (Free On Board), CIF (Cost, Insurance and Freight), L/C (Letter of Credit), TT (Telegraphic Transfer), BL (Bill of Lading), etc. Understanding these terms is crucial to avoid trade disputes.

谷歌竞价推广实战策略

Google Ads Promotion Practical Strategies

1. 关键词研究：使用Google Keyword Planner工具，分析行业关键词的搜索量和竞争程度，选择转化率高的长尾关键词。

1. Keyword Research: Use Google Keyword Planner to analyze search volume and competition level of industry keywords, select long-tail keywords with high conversion rates.

2. 广告组设置：按产品类别或服务类型分组，确保广告文案与落地页高度相关，提高质量得分。

2. Ad Group Setup: Group by product category or service type, ensure high relevance between ad copy and landing page to improve quality score.

3. 出价策略：初期可采用手动CPC（每次点击成本）出价，积累数据后转为智能出价策略如tCPA（目标每次转化费用）。

3. Bidding Strategy: Start with manual CPC (Cost Per Click) bidding, then switch to smart bidding strategies like tCPA (target Cost Per Acquisition) after accumulating data.

4. 数据分析：定期查看转化跟踪数据，优化表现不佳的关键词和广告组，持续测试新的广告变体。

4. Data Analysis: Regularly check conversion tracking data, optimize underperforming keywords and ad groups, continuously test new ad variations.

火箭驰"橙"·再创出"韩"新高度巡回活动厦门站启幕

"Rocket Speed Orange" Tour: Reaching New Heights in Xiamen

本次巡回活动第三站选择外贸重镇厦门，汇聚了众多外贸专家和电商从业者，共同探讨外贸数字化转型和跨境营销新趋势。活动特别设置了谷歌广告优化工作坊，分享实战案例和最新算法更新。

The third stop of this tour selected Xiamen, an important foreign trade hub, bringing together numerous foreign trade experts and e-commerce practitioners to discuss digital transformation and new trends in cross-border marketing. The event specially set up a Google Ads optimization workshop to share practical cases and the latest algorithm updates.

（图片来源：图虫创意）

(Image source: Tuchong Creativity)