纺织服装企业多措并举稳住出口订单：全球布局与数字化转型
为有效应对出口难题，纺织服装企业多举措拓市场育新机。当前，为有效应对出口难题，我国纺织服装企业加速全球布局、注重差异化发展、提高产品研发投入、加强数字化建设，这些有力举措在帮助企业稳住市场订单的同时，也推动了纺织服装行业的转型升级和高质量发展。
To effectively address export challenges, textile and apparel enterprises are adopting multiple measures to explore markets and create new opportunities. Currently, Chinese textile and apparel companies are accelerating global expansion, focusing on differentiated development, increasing R&D investment, and strengthening digital transformation. These powerful initiatives not only help stabilize market orders but also promote the transformation, upgrading, and high-quality development of the textile and apparel industry.
注重全球布局，抗风险效果明显
Emphasizing Global Layout for Significant Risk Resistance
自疫情发生以来，进一步凸显了外贸企业全球布局的重要性。长期注重全球布局的纺织服装企业通过在海外设立办事处、销售公司的方式，在疫情期间稳住了订单量。
Since the outbreak of the pandemic, the importance of global expansion for foreign trade enterprises has become even more evident. Textile and apparel companies that have long focused on global expansion have stabilized their order volumes during the pandemic by establishing overseas offices and sales companies.
找准产品定位，差异化发展明晰
Identifying Product Positioning for Clear Differentiated Development
近年来，人工、水电、环保等生产要素价格上涨推高了企业的生产成本，中国纺织服装业在中低端产品上的竞争力已远不如东南亚、印巴等地区，为寻找新的竞争优势，部分纺织服装企业大力开发优势产品，走差异化发展道路，取得了良好的效果。
In recent years, rising costs of labor, utilities, and environmental compliance have increased production expenses. The competitiveness of China's textile and apparel industry in low- to mid-range products has significantly declined compared to regions like Southeast Asia and South Asia. To find new competitive advantages, some textile and apparel companies have vigorously developed premium products, adopting a differentiated development strategy with positive results.
提升生产效率，数字化建设加速
Improving Production Efficiency Through Accelerated Digital Transformation
在提高生产效率方面，产业数字化、信息化、智能化建设尤为重要，越来越多的纺织服装企业开始注重数字化经营，已取得了明显成效。
In terms of improving production efficiency, digital, informational, and intelligent industrial construction is particularly important. An increasing number of textile and apparel enterprises are focusing on digital operations, achieving remarkable results.
销售端运用大数据构建精准营销，生产上积极建设智能车间，产品研发借助数字化应用向高端化升级……近年来，红豆股份主动拥抱数字经济，为红豆男装量身打造的"基于数字一体化平台的5G+工业互联网融合应用项目"，助力企业提升了20%生产效率，快速反应能力提升了100%。
On the sales front, big data is used for precision marketing; in production, smart workshops are actively being built; and product R&D leverages digital applications for premium upgrades... In recent years, Hongdou Group has proactively embraced the digital economy. Its customized "5G+Industrial Internet Integration Application Project Based on a Digital Unified Platform" for Hongdou Menswear has increased production efficiency by 20% and rapid response capability by 100%.
（转载自国际商报）
(Reprinted from International Business Daily)
