外贸人如何快速有效学习产品知识 | 南平SEO推广与无锡谷歌竞价推广经验分享

外贸人如何快速有效学习产品知识 | 南平SEO推广与无锡谷歌竞价推广经验分享

How to Quickly and Effectively Learn Product Knowledge as a Foreign Trade Professional | Insights from Nanping SEO Promotion and Wuxi Google Ads Experts

外贸人只有熟悉产品之后，才能从容应对询盘和跟进客户，让客户感受到业务人员的专业。虽然在进入本公司之前有三四年的外贸经验，但是从家纺到美容仪器，跨度非常大，很长时间都理解不了美容仪器的光电原理，不敢上手操作机器（有一定的危险），几乎花了一个月的时间学习产品知识，才感受到终于入门了。

Only by being familiar with the products can foreign trade professionals confidently handle inquiries and follow up with clients, making customers feel the professionalism of the salesperson. Although I had three to four years of foreign trade experience before joining this company, the transition from home textiles to beauty devices was huge. For a long time, I couldn't understand the optoelectronic principles of beauty devices and was afraid to operate the machines (which carry certain risks). It took me almost a month of studying product knowledge to finally feel like I had gotten the basics.

聊聊我是如何学习产品的。

Let me share how I learned about the products.

1. 公司的产品资料和培训

1. Company Product Materials and Training

每家公司都会有产品介绍资料，入职第一个月就要要求自己熟记产品资料，把所有能看到的产品介绍PPT、公司网线、样品、证书检测报告，都要好好研究。

Every company has product introduction materials. In your first month, you should commit to memorizing these materials thoroughly—study all available product PPTs, company websites, samples, and certification test reports.

2. 听听竞争对手如何介绍产品

2. Listen to How Competitors Introduce Products

入职第一个月，我觉得非常痛苦，不明白机器的原理，也不知道重点是哪些。直到一个月后的有幸参加广交会，在逛展的时候听不同的同行前辈介绍仪器，我才恍然大悟，终于理解了美容仪器的原理。

In my first month, I struggled a lot—I didn’t understand the machine's principles or what the key points were. It wasn’t until I attended the Canton Fair a month later and listened to industry peers introduce their devices that I finally grasped the principles of beauty devices.

3. 同事如何介绍该产品

3. Observe How Colleagues Introduce the Product

2个月前阿里推出了直播功能，每周每位业务都要直播介绍仪器，所以就有绝佳的机会了解和学习同事是如何介绍的，她们的介绍思路、用的词汇、引用的资料……让我对仪器的理解更全面。

Two months ago, Alibaba launched a live-streaming feature where every salesperson had to introduce the devices weekly. This provided a great opportunity to observe and learn how colleagues presented the products—their approach, terminology, and references helped me gain a more comprehensive understanding.

4. 跟客户学习产品知识

4. Learn Product Knowledge from Clients

入职两周我就追着经理尽快给我分询盘，因为在跟进客户过程中学习仪器知识的速度是最快的。确实虽然刚接触询盘会有点害怕，担心客户觉得我不专业流失宝贵的资源，但是事实证明确实跟进客户之后才明白客户在意的点到底是哪些。

Two weeks into the job, I urged my manager to assign me inquiries as quickly as possible because learning product knowledge through client interactions is the fastest way. Initially, I was nervous about handling inquiries, fearing that clients would see me as unprofessional and leave. However, it was only through follow-ups that I truly understood what clients cared about.

持续学习的重要性

The Importance of Continuous Learning

即使已经了解仪器了，每天依然有必要抽出半小时到1小时时间研究产品知识，持续学习同事、竞争对手和客户如何介绍仪器，看看竞争对手仪器的不同之处和价格，了解最新行业动态等等。

Even after understanding the devices, it’s essential to spend 30 minutes to an hour daily studying product knowledge—keep learning from colleagues, competitors, and clients, analyze competitor differences and pricing, and stay updated on industry trends.

希望今天的分享对你有帮助，也欢迎您在评论区与作者交流互动，分享您学习产品知识的方式方法，一起成长进步。

I hope today’s insights are helpful! Feel free to engage in the comments and share your own methods for learning product knowledge—let’s grow together.