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菜鸟首个保税仓直播基地落户“中国小商品之都”义乌
Cainiao's First Bonded Warehouse Live Broadcast Base Settles in Yiwu, the "Capital of Small Commodities in China"
1月6日上午，菜鸟保税仓跨境直播联盟揭牌仪式在菜鸟义乌保税仓举行，标志着菜鸟全国首个保税仓直播“样板间”落户义乌综合保税区。
On the morning of January 6, the unveiling ceremony of Cainiao Bonded Warehouse Cross-border Live Broadcast Alliance was held at Cainiao Yiwu Bonded Warehouse, marking the settlement of Cainiao's first national bonded warehouse live broadcast "model room" in Yiwu Comprehensive Bonded Zone.
这是义乌综保区着力发展“保税＋直播”业态后，在2022年迎来的第一个重要盟友，实现了业务发展“开门红”。
This is the first important ally for Yiwu Comprehensive Bonded Zone in 2022 after focusing on the development of the "bonded + live broadcast" business format, achieving a "good start" in business development.
菜鸟保税仓跨境直播联盟是通过联合菜鸟遍及全国各口岸、海关监管下保税仓、直播机构、跨境商家等三大群体，共同打造“物流保障、价格保障、进口保障”的跨境电商销售新模式。
The Cainiao Bonded Warehouse Cross-border Live Broadcast Alliance is a new cross-border e-commerce sales model jointly created by Cainiao's bonded warehouses under customs supervision across the country, live broadcast institutions, and cross-border merchants, providing "logistics guarantee, price guarantee, and import guarantee".
目前该联盟覆盖义乌、杭州、武汉、广州、和郑州的五大菜鸟保税仓，可以向全国消费者提供覆盖上百个进口品牌的数万种进口好物。
Currently, the alliance covers five major Cainiao bonded warehouses in Yiwu, Hangzhou, Wuhan, Guangzhou, and Zhengzhou, providing consumers nationwide with tens of thousands of imported products from hundreds of brands.
菜鸟仓播负责人在现场发言表示，菜鸟仓播以海关监管下的保税仓为基础，为跨境商家提供新的销售通路和商业机会，用物流实现“天下没有难做的跨境生意”；同时，以“仓”为基地，为直播机构和平台提供海关监管下的“货和场”，为主播带货免去货源和选品的烦恼。
The person in charge of Cainiao Warehouse Live Broadcast stated on-site that Cainiao Warehouse Live Broadcast is based on bonded warehouses under customs supervision, providing cross-border merchants with new sales channels and business opportunities, using logistics to achieve "no difficult cross-border business in the world"; at the same time, using the "warehouse" as a base to provide live broadcast institutions and platforms with "goods and venues" under customs supervision, relieving hosts of the troubles of sourcing and product selection.
近年来，面对疫情肆虐，跨境电商逆势而上，进口商品在国内的需求有增不减，但商品如何保税、保真让不少消费者心存疑虑。
In recent years, in the face of the raging pandemic, cross-border e-commerce has grown against the trend, and the demand for imported goods in China has continued to increase, but how to ensure the bonded and authentic nature of the goods has left many consumers skeptical.
“保税仓有‘境内关外’特点，因而保税仓发货模式因质量保障、物流快捷、价格优势普遍受到市场认可，”菜鸟义乌保税仓相关负责人告诉记者，菜鸟仓播售卖的进口商品需要经过海关监管才能进入保税仓，出仓发货给消费者还需订单、物流、支付三单合一，向海关申报才能出库，从而保证仓内商品的可溯源与可监管。
"Bonded warehouses have the characteristics of being 'inside the country but outside the customs', so the bonded warehouse delivery model is generally recognized by the market for its quality assurance, fast logistics, and price advantages," a relevant person in charge of Cainiao Yiwu Bonded Warehouse told reporters. Imported goods sold by Cainiao Warehouse Live Broadcast need to pass customs supervision to enter the bonded warehouse, and orders, logistics, and payment must be combined to declare to customs before they can be shipped out, ensuring the traceability and supervision of goods in the warehouse.
值得一提的是，保税仓发货模式不止体现在监管上的严格，在物流时效和价格上同样优势明显。
It is worth mentioning that the bonded warehouse delivery model is not only strict in supervision but also has obvious advantages in logistics timeliness and price.
记者获悉，通过保税仓联盟构筑的销售新模式，打通了从主播选品、仓库备货、主播直播到物流配送的全链路，批量采购提前存放在保税仓内，大大节约物流和采购成本。消费者从保税仓直播下单的商品，平均2-3天即可收到货。
Reporters learned that the new sales model constructed through the bonded warehouse alliance has opened up the entire chain from host product selection, warehouse stocking, host live broadcast to logistics distribution. Bulk purchases are stored in the bonded warehouse in advance, greatly saving logistics and procurement costs. Consumers who order goods from bonded warehouse live broadcasts can receive them in an average of 2-3 days.
随着义乌保税仓直播间的落成，菜鸟将利用自身的物流电商优势与综保区一同在线上销售、主播培训、商家引入等方面做积极探索。
With the completion of the Yiwu Bonded Warehouse live broadcast room, Cainiao will use its logistics e-commerce advantages to actively explore online sales, host training, and merchant introduction with the comprehensive bonded zone.
据悉，菜鸟跨境进口业务于2019年落地义乌后，业务规模不断扩大，目前业务量已位居义乌跨境进口首位。
It is reported that since Cainiao's cross-border import business landed in Yiwu in 2019, the business scale has continued to expand, and the current business volume has ranked first in Yiwu's cross-border imports.
