浙江跨境电商品牌出海指南：从代工到自主品牌的成功之路
近年来，中国跨境电商发展迅猛，成为外贸增长的新引擎。作为全国首个跨境电商综合试验区的诞生地，浙江跨境电商表现尤为亮眼。
In recent years, China's cross-border e-commerce has developed rapidly and become a new engine for foreign trade growth. As the birthplace of the country's first cross-border e-commerce comprehensive pilot zone, Zhejiang's cross-border e-commerce performance has been particularly outstanding.
浙江跨境电商创历史新高
Zhejiang Cross-border E-commerce Hits Record High
根据杭州海关数据，2023年前三季度浙江跨境电商出口额超2500亿元，同比增长20%以上，增速高于全国8.7个百分点。
According to Hangzhou Customs data, Zhejiang's cross-border e-commerce exports exceeded 250 billion yuan in the first three quarters of 2023, a year-on-year increase of more than 20%, with a growth rate 8.7 percentage points higher than the national average.
海关10项措施助力品牌出海
Customs 10 Measures to Support Brand Globalization
杭州海关推出支持跨境电商高质量发展10项措施，包括：
- 拓宽跨境电商物流通道
- 加大AEO企业培育力度
- 优化海外仓备案流程
Hangzhou Customs has introduced 10 measures to support the high-quality development of cross-border e-commerce, including:
- Expanding cross-border e-commerce logistics channels
- Strengthening AEO enterprise cultivation
- Optimizing overseas warehouse filing procedures
成功案例：从代工到自主品牌
Success Stories: From OEM to Independent Brands
杭州大雅信息科技通过跨境电商平台成功转型，从代工为主发展到拥有自主品牌，1-9月跨境电商出口超5亿元。
Hangzhou Daya Information Technology successfully transformed through cross-border e-commerce platforms, developing from OEM to owning independent brands, with cross-border e-commerce exports exceeding 500 million yuan from January to September.
浙江森帛服饰通过跨境电商直播新模式，预计今年销售额同比增长30%。
Zhejiang Senbo Apparel expects a 30% year-on-year increase in sales this year through new cross-border e-commerce live streaming models.
科百特过滤器材通过跨境电商直邮模式，1-9月出口增长1.5倍，入选亚马逊"潜力品牌"。
Cobetter Filtration saw a 1.5-fold increase in exports from January to September through cross-border e-commerce direct mail mode, and was selected as a "Potential Brand" on Amazon.
跨境电商推广策略
Cross-border E-commerce Promotion Strategies
对于想要通过跨境电商实现品牌出海的企业，建议：
- 利用海外仓模式降低物流成本
- 尝试跨境电商直播新业态
- 申请AEO认证享受通关便利
- 做好自主知识产权海关备案
For companies that want to achieve brand globalization through cross-border e-commerce, it is recommended to:
- Use overseas warehouse models to reduce logistics costs
- Try new cross-border e-commerce live streaming formats
- Apply for AEO certification to enjoy customs clearance convenience
- Complete customs recordation of independent intellectual property rights
