谷歌重返中国市场：SEO优化与竞价推广全攻略
谷歌重返中国市场：SEO优化与竞价推广全攻略
Google Returns to China Market: Complete Guide to SEO Optimization and Bidding Promotion
上海自贸区成为谷歌回归的桥头堡
Shanghai Free Trade Zone Becomes Google's Bridgehead for Return
在离开中国市场5年后，谷歌正通过上海自贸区悄然回归。记者调查发现，谷歌已于2014年底在上海自贸区注册了一家外国法人独资公司——澎集信息技术（上海）有限公司。
After leaving the Chinese market for 5 years, Google is quietly returning through the Shanghai Free Trade Zone. Journalists have discovered that Google registered a wholly foreign-owned enterprise - Penghoo Information Technology (Shanghai) Co., Ltd. in the Shanghai FTZ at the end of 2014.
澎集信息的战略意义
Strategic Significance of Penghoo Information
该公司经营范围包括：信息技术开发、计算机软件开发、计算机系统集成等。多位消息人士透露，澎集信息正是谷歌重返中国的"壳公司"。
The company's business scope includes: IT development, computer software development, and computer system integration. Multiple sources reveal that Penghoo Information is actually Google's "shell company" for returning to China.
业务范围涵盖核心服务
Business Scope Covers Core Services
业内人士分析指出："从经营范围看，已涵盖谷歌此前撤出的业务内容，包括网页搜索和邮箱服务。" 上海自贸区允许应用商店业务外资持股比例超过50%，这对谷歌极具吸引力。
Industry analysts point out: "The business scope already covers Google's previously withdrawn services, including web search and email services." The Shanghai FTZ allows foreign ownership of app store businesses to exceed 50%, which is highly attractive to Google.
服务器托管的关键问题
Key Issue of Server Hosting
值得注意的是，谷歌要在中国市场运营，必须先将服务器托管在国内。根据工信部政策，自贸区注册企业的服务器必须存放在28.78平方公里的保税区内。
Notably, for Google to operate in the Chinese market, it must first host its servers domestically. According to MIIT policies, servers of companies registered in the FTZ must be located within the 28.78 square kilometer bonded area.
谷歌目前在华业务现状
Google's Current Business Status in China
自2010年退出后，谷歌在大中华区仍保留约500名员工。目前谷歌翻译、谷歌地图仍可访问，而谷歌关键词推广(AdWords)是其在中国的主要业务，为中国企业提供海外广告服务。
Since exiting in 2010, Google has maintained about 500 employees in Greater China. Currently, Google Translate and Google Maps remain accessible, while Google AdWords is its main business in China, providing overseas advertising services for Chinese enterprises.
SEO优化与竞价推广建议
SEO Optimization and Bidding Promotion Recommendations
对于希望借助谷歌推广的企业，建议：
For enterprises hoping to leverage Google promotion, we recommend:
- 提前优化英文网站内容
- 研究海外市场关键词
- 了解谷歌广告投放规则
- Optimize English website content in advance
- Research overseas market keywords
- Understand Google advertising rules
惠州SEO推广专家提示
Huizhou SEO Promotion Expert Tips
作为用户最多的SEO推广公司之一，惠州地区的企业应抓住谷歌回归机遇，提前布局海外市场推广策略。
As one of the SEO promotion companies with the most users, enterprises in Huizhou should seize the opportunity of Google's return and plan overseas market promotion strategies in advance.
