冰雪经济"热"起来带动滑雪装备产销两旺 - 2023冬季滑雪趋势报告
冰雪经济"热"起来带动滑雪装备产销两旺 - 2023冬季滑雪趋势报告
Winter Sports Economy Booms as Ski Equipment Sales Soar - 2023 Ski Season Trend Report
随着气温下降，全国多地冰雪经济升温。河北张家口"雪如意"滑雪场开板，黑龙江一些滑雪场推出夜滑项目，南方的一些景区也成为玩雪、赏雪、滑雪的热门打卡地。
As temperatures drop, the winter sports economy is heating up across China. The "Snow Ruyi" ski resort in Zhangjiakou, Hebei has opened its slopes, while some ski resorts in Heilongjiang have launched night skiing programs. Even in southern regions, scenic spots have become popular destinations for snow play and skiing.
"雪如意"滑雪场开板迎客
"Snow Ruyi" Ski Resort Welcomes Visitors
位于河北张家口崇礼奥林匹克公园内的"雪如意"滑雪场日前正式开板，这也是张家口崇礼今冬开板营业的第9家滑雪场。"雪如意"滑雪场规划雪道总面积135公顷，雪道数量31条。
The "Snow Ruyi" ski resort, located in the Chongli Olympic Park in Zhangjiakou, Hebei, has officially opened for the season, becoming the ninth ski resort to open in Chongli this winter. The resort features 31 ski trails covering a total area of 135 hectares.
滑雪旺季 雪场升级设备创新服务吸引游客
Ski Season Peak: Resorts Upgrade Facilities and Innovate Services
冬季滑雪旺季，黑龙江省各大雪场升级改造基础设施，推出夜滑等服务，吸引更多游客前来打卡。华灯初上，雪场灯光璀璨，洁白的雪道与绚丽的灯光交织，勾勒出如梦如幻般的景象。
During the peak ski season, major ski resorts in Heilongjiang Province have upgraded their infrastructure and introduced night skiing services to attract more visitors. As night falls, the resorts light up, with dazzling lights illuminating the white slopes, creating a dreamlike scene.
高海拔山区降雪 冰雪项目受青睐
Snowfall in High-altitude Areas Boosts Winter Sports Popularity
滑雪热，不仅是北方地区，在重庆的高海拔山区，近日普遍降雪，一些景区也成为玩雪、赏雪、滑雪的热门打卡地。
The skiing fever isn't limited to northern regions. Recent snowfall in high-altitude areas of Chongqing has turned some scenic spots into popular destinations for snow activities.
冰雪运动热 滑雪装备消费增长
Winter Sports Boom Drives Ski Equipment Sales
冰雪运动、冰雪旅游也带动了相关运动装备的消费。在山西省太原市，进入冬季以来，冰雪运动持续升温，滑雪装备的销售量也出现增长。
The winter sports and tourism boom has also driven sales of related equipment. In Taiyuan, Shanxi Province, winter sports have gained popularity with the arrival of the cold season, leading to increased sales of ski equipment.
冰雪经济"热"力四射 释放消费新活力
Thriving Winter Sports Economy Unleashes New Consumption Potential
随着冰雪经济持续升温，浙江不少冰雪用品生产企业迎来生产高峰，杭州的一些滑雪场馆也吸引了不少本地市民。
As the winter sports economy continues to heat up, many winter sports equipment manufacturers in Zhejiang are experiencing peak production periods, while ski venues in Hangzhou are attracting numerous local residents.
滑雪装备选购指南：
Ski Equipment Buying Guide:
- 初学者最好选用连体式滑雪服
- 选择头盔要看准安全认证
- 单板长度要综合身高、体重等因素
- Beginners should opt for one-piece ski suits
- Choose helmets with proper safety certifications
- Snowboard length should consider height, weight and other factors
来源：央视新闻 | Source: CCTV News
