精准的ads推广没询盘怎么办？谷歌竞价推广全攻略
精准的ads推广没询盘怎么办？谷歌竞价推广全攻略
How to Solve No Leads from Precise Ads? Complete Guide to Google Bidding Promotion
独立站推广的核心难题：如何寻找优质Affiliate资源
Core challenge of independent station promotion: How to find high-quality Affiliate resources
在做独立站站外引流时，最大的挑战就是如何找到更多Affiliate/联盟客资源进行推广。跨境电商通常通过第三方联盟或自建联盟的形式建立推广资源池，开展CPS合作。
When doing off-site drainage for independent stations, the biggest challenge is how to find more Affiliate/partner resources for promotion. Cross-border e-commerce usually establishes promotion resource pools through third-party alliances or self-built alliances to carry out CPS cooperation.
Affiliate群体的独特画像
Unique profile of Affiliate groups
Affiliate是一个特殊群体，特别是电商CPS推广领域的专家。他们擅长获取流量，习惯在夜间工作，有些甚至使用cloaking技术隐藏踪迹。每个广告主都希望获得顶级联盟客来提升GMV。
Affiliate is a special group, especially experts in e-commerce CPS promotion. They are good at obtaining traffic, used to working at night, and some even use cloaking technology to hide their tracks. Every advertiser wants to get top affiliates to increase GMV.
九大主流Affiliate推广类型解析
Analysis of nine mainstream Affiliate promotion types
1. 内容发布商(Content Publisher)：如Buzzfeed、NYT等，通过优质内容+SEO获取流量，变现方式为CPM/CPT/CPS
1. Content Publisher: Such as Buzzfeed, NYT, etc., obtain traffic through high-quality content + SEO, and monetize through CPM/CPT/CPS
2. 产品测评(Product review)：如Trustpilot等，专门收集电商站外测评做排名，变现方式为CPM/CPS/原生广告
2. Product review: Such as Trustpilot, etc., specialize in collecting off-site product reviews for ranking, and monetize through CPM/CPS/native advertising
3. 比价购物(Price comparison shopping)：如PriceGrabber等，通过比价吸引用户，变现方式为CPC/CPS
3. Price comparison shopping: Such as PriceGrabber, etc., attract users through price comparison, and monetize through CPC/CPS
4. 优惠券(Coupon/Voucher code)：如Retailmenot等，聚合优惠券做SEO排名，变现方式为CPS+固定付费
4. Coupon/Voucher code: Such as Retailmenot, etc., aggregate coupons for SEO ranking, and monetize through CPS + fixed payment
5. 返利网(Cashback/Rebates)：如Topcashback等，返还部分佣金吸引用户，变现方式为CPS
5. Cashback/Rebates: Such as Topcashback, etc., return part of the commission to attract users, and monetize through CPS
6. 促销论坛(Deal Forum)：如Slickdeals等，讨论高性价比产品，变现方式为CPS+帖子付费
6. Deal Forum: Such as Slickdeals, etc., discuss cost-effective products, and monetize through CPS + post payment
7. KOL推广：通过YouTuber、Ins博主等内容创作者进行推广，变现方式为CPS+测评付费
7. KOL promotion: Promotion through content creators such as YouTubers and Instagram bloggers, monetized through CPS + evaluation payment
8. 二级联盟网络(Sub-affiliate Network)：如skimlink等，帮助Affiliate优化内容
8. Sub-affiliate Network: Such as skimlink, etc., help Affiliate optimize content
9. 流量购买(Media Buy Affiliate)：通过流量平台买量推广offer，赚取佣金差价
9. Media Buy Affiliate: Buy traffic through traffic platforms to promote offers and earn commission differences
谷歌竞价推广的关键策略
Key strategies for Google bidding promotion
1. 精准定位目标受众：利用Google Ads的详细定位功能，包括兴趣、购买意向等
1. Accurate targeting of the target audience: Use Google Ads' detailed targeting functions, including interests, purchase intentions, etc.
2. 优化关键词策略：使用长尾关键词，结合否定关键词排除不相关流量
2. Optimize keyword strategy: Use long-tail keywords and combine negative keywords to exclude irrelevant traffic
3. 提升广告质量得分：优化广告相关性、着陆页体验和预期点击率
3. Improve ad quality score: Optimize ad relevance, landing page experience and expected click-through rate
4. 利用再营销功能：对网站访客进行二次营销，提高转化率
4. Use remarketing function: Conduct secondary marketing for website visitors to improve conversion rate
5. 测试不同广告形式：尝试搜索广告、展示广告、购物广告等多种形式
5. Test different ad formats: Try various formats such as search ads, display ads, shopping ads, etc.
解决ads推广无询盘的5个关键点
5 key points to solve no leads from ads promotion
1. 检查目标受众定位是否准确
1. Check whether the target audience positioning is accurate
2. 优化广告文案和创意素材
2. Optimize ad copy and creative materials
3. 改善着陆页用户体验
3. Improve landing page user experience
4. 设置合理的转化跟踪
4. Set reasonable conversion tracking
5. 持续优化竞价策略
5. Continuously optimize bidding strategy
总结：通过理解Affiliate推广的9种主要类型和谷歌竞价推广的关键策略，可以有效提升独立站的推广效果。同时针对ads推广无询盘的问题，需要从多个维度进行系统性优化。
Summary: By understanding the 9 main types of Affiliate promotion and the key strategies of Google bidding promotion, the promotion effect of independent stations can be effectively improved. At the same time, for the problem of no leads from ads promotion, systematic optimization needs to be carried out from multiple dimensions.
