为什么谷歌会推广境外电商财税服务？跨境"黑名单"最新动态解析

为什么谷歌会推广境外电商财税服务？跨境"黑名单"最新动态解析

Why Does Google Advertise Cross-border E-commerce Accounting Services? Latest Updates on Industry "Blacklists"

图/图虫创意 在跨境圈，各类黑名单层出不穷，从求职者到企业再到物流服务商，每年都有新名单涌现。

Photo/Tuchong Creative The cross-border industry constantly sees new "blacklists" emerging, covering job seekers, companies and logistics providers alike.

曾经以在线文档形式流传的黑名单已逐渐被社交媒体取代，深圳作为跨境电商之都，其企业频繁上榜。行业对这些名单的评价两极分化，尤其在当前经济环境下更引发热议。

Previously circulated as online documents, these blacklists are now predominantly found on social media. Shenzhen-based cross-border e-commerce companies frequently appear on these lists, sparking polarized industry reactions, especially in the current economic climate.

01 夫妻档企业的管理痛点

01 Management Challenges in Husband-Wife Run Businesses

资深卖家透露，近期有朋友公司被列入某平台的"避雷"名单。这些名单虽具参考价值，但可能存在主观偏见。

Veteran sellers reveal that some friend's companies were recently added to "avoid" lists on certain platforms. While these lists offer reference value, they may contain subjective biases.

分析显示，求职者现在更关注：

Analysis shows job seekers now prioritize:

• 公司氛围与协作模式
• Company culture and collaboration models
• 夫妻档企业的管理问题
• Management issues in husband-wife run businesses

一位运营吐槽："夫妻档企业最好避开，解释权全在老板手中，绩效标准苛刻。"这类企业常存在用人唯亲、管理混乱等问题。

One operator complained: "Best to avoid husband-wife businesses where all interpretations lie with the boss and performance standards are harsh." Such companies often suffer from nepotism and management chaos.

02 黑名单的双面性

02 The Dual Nature of Blacklists

任何事物都有两面性。黑名单虽能为求职者提供参考，但其片面性也可能造成误导。

Everything has two sides. While blacklists can provide references for job seekers, their one-sidedness may also cause misdirection.

有HR表示："如果完全按照这些帖子的标准，90%的跨境企业都招不到人。有些求职者过于敏感。"

Some HR professionals stated: "If we strictly follow these posts' standards, 90% of cross-border companies couldn't hire anyone. Some job seekers are overly sensitive."

但不可否认，部分曝光的问题确实存在，例如：

However, some exposed issues are undeniable, such as:

• 强制996加班无补贴
• Mandatory 996 overtime without compensation
• 劳动合同不明确薪资
• Employment contracts omitting salary details
• 试用期管理不规范
• Irregular probation period management

如何在黑名单的建设性与破坏性间找到平衡，值得行业深思。欢迎留言分享您的观点。

Finding balance between the constructive and destructive aspects of blacklists warrants industry reflection. Feel free to share your views in the comments.