深圳SEO推广公司指南：如何高效开展谷歌竞价广告与外贸站推广
在当今数字化外贸营销环境中，Google推广已成为企业获取国际客户的核心渠道。作为专业的深圳SEO推广公司，我们将解析两种最高效的Google推广策略。
In today's digital foreign trade marketing landscape, Google promotion has become the core channel for businesses to acquire international customers. As a professional Shenzhen SEO promotion company, we will analyze the two most effective Google promotion strategies.
1. 谷歌SEO（搜索引擎优化）
1. Google SEO (Search Engine Optimization)
谷歌SEO是通过自然优化提升网站在搜索结果排名的长期策略：
Google SEO is a long-term strategy to improve website rankings in search results through organic optimization:
- 关键词策略：选择搜索量200-1000/月，竞争度中等的精准关键词
- Keyword Strategy: Select precise keywords with 200-1000 monthly searches and medium competition
- 内容优化：创建深度2000+字，包含多媒体元素的优质内容
- Content Optimization: Create high-quality content with 2000+ words and multimedia elements
- 技术SEO：确保网站加载速度<3秒，移动端适配完美
- Technical SEO: Ensure website loading speed <3s with perfect mobile adaptation
2. 谷歌广告（Google Ads）
2. Google Ads
谷歌广告能实现即时流量获取，特别适合新品推广和促销活动：
Google Ads enables instant traffic acquisition, especially suitable for new product launches and promotions:
| 广告类型 | 最佳应用场景 | 平均CTR | Ad Type | Best Use Case | Average CTR |
|---|---|---|---|---|---|
| 搜索广告 | 精准关键词转化 | 3-5% | Search Ads | Precise keyword conversion | 3-5% |
| 购物广告 | 电商产品展示 | 1-3% | Shopping Ads | E-commerce product display | 1-3% |
深圳SEO推广专家建议：最佳实践是将SEO（长期流量）与Google Ads（即时效果）结合使用，预算分配建议为SEO占60%，广告占40%。
Shenzhen SEO experts recommend: The best practice is to combine SEO (long-term traffic) with Google Ads (instant results), with a suggested budget allocation of 60% for SEO and 40% for ads.
