印度宠物经济崛起：电商平台推动宠物用品市场繁荣

印度宠物经济崛起：电商平台推动宠物用品市场繁荣

The Rise of India's Pet Economy: E-commerce Boosts Pet Supplies Market

印度宠物市场新趋势 | New Trends in India's Pet Market

尽管印度经济水平与中国仍有差距，但近年来涌现的中产阶级正在改变消费格局。这个热爱生活、追求品质的群体，正掀起一股养宠热潮。

While India's economy still lags behind China's, the emerging middle class is reshaping consumption patterns. This quality-conscious demographic is fueling a pet-keeping boom.

电商驱动市场增长 | E-commerce Driving Market Growth

随着电子商务普及，印度宠物主越来越依赖网购。相比实体店有限的品类选择，线上平台提供更丰富的宠物食品、服饰、美容用品，且价格更具竞争力。

With e-commerce penetration, Indian pet owners increasingly rely on online shopping. Compared to physical stores' limited selections, e-platforms offer wider varieties of pet food, apparel and grooming products at more competitive prices.

勒克瑙：宠物消费热点城市 | Lucknow: A Hotspot for Pet Consumption

据《印度时报》报道，北方邦首府勒克瑙的宠物主正通过电商满足多样化需求。20岁的软件工程师Akanksha Sinha表示："我为7个月大的比格犬Pumba网购了大量个性化项圈、狗牌和服饰。"

Per The Times of India, pet owners in Lucknow are turning to e-commerce for diverse needs. 20-year-old software engineer Akanksha Sinha said: "I've bought numerous customized collars, tags and outfits online for my 7-month-old beagle Pumba."

市场数据揭示潜力 | Market Data Reveals Potential

宠物电商Pet Shop 18的CEO透露："勒克瑙用户平均订单额达1800卢比，最高单笔消费11,540卢比。"当地创业者Piyush Singh也表示："近两年订单量显著增长，每周约40单。"

CEO of pet e-store Pet Shop 18 revealed: "Lucknow users' average order value reaches ₹1,800, with peak single purchase at ₹11,540." Local entrepreneur Piyush Singh added: "Order volume has grown remarkably in recent years, reaching about 40 weekly."

消费类别分析 | Consumption Category Analysis

Red Paws Shop的Uday Sabharwal指出："宠物食品、零食和美容产品最畅销，其次是装饰品。"这反映了印度宠物主对宠物健康与时尚的双重关注。

Uday Sabharwal of Red Paws Shop noted: "Pet food, treats and grooming products top sales, followed by accessories." This reflects Indian pet owners' dual focus on pet health and fashion.

市场前景展望 | Market Outlook

Heads Up For Tails市场总监Sakshi Bawa认为："勒克瑙展现出巨大潜力，去年销售额显著增长。宠物主愿意为爱宠投资，价格敏感度低。"

Sakshi Bawa, Marketing Director of Heads Up For Tails, stated: "Lucknow shows great potential with remarkable sales growth last year. Pet owners are willing to invest in their pets with low price sensitivity."