外贸企业如何在谷歌推广中脱颖而出？7个必看策略
B2B广告：企业间的营销传播
B2B (Business-to-business) advertising refers to promotional activities where businesses market products or services to other businesses. Unlike B2C (Business-to-consumer) advertising that targets individual consumers, B2B advertising aims to meet commercial needs of enterprises.
The key difference between B2B and B2C advertising lies in the sales cycle. B2C sales are typically quick, often completed within minutes. In contrast, B2B companies usually experience longer sales cycles, potentially lasting weeks, months or even longer. Additionally, while B2C advertising targets individual consumers, B2B sales often involve multiple decision-makers or entire departments.
7 Effective Google Promotion Strategies for Foreign Trade Enterprises
1. 适应长销售周期 | Adapt to Long Sales Cycles
B2B sales processes are complex with longer transaction times. Utilizing Google PPC ads during this period helps build trust with potential clients, easing sales team pressure and laying foundation for long-term cooperation.
2. 保持广告结构清晰 | Maintain Clear Ad Structure
Create separate ad accounts for each website with corresponding campaigns. Each product/service should have its own campaign, which can be further divided into multiple ad groups matching specific keywords and ad copies.
3. 深入研究关键词 | Conduct Thorough Keyword Research
Understand clients' services and industry information to uncover as many keywords as possible, ensuring accurate targeting of potential customers and improving ad relevance.
4. 确定目标受众 | Identify Target Audience
Analyze natural search traffic data to preliminarily determine ad audience, saving research time while improving targeting accuracy.
5. 添加负面关键词 | Add Negative Keywords
Exclude keywords that are related but irrelevant to your main offerings, ensuring ads reach the most appropriate audience.
6. 优化广告内容和着陆页 | Optimize Ad Content & Landing Pages
While ad copies and landing pages may seem minor, they are crucial for Google Ads success. Concise, effective landing pages significantly improve conversion rates.
7. 运用再营销广告 | Utilize Retargeting Ads
Retarget visitors who browsed your website but didn't purchase, reinforcing brand impression and increasing conversion likelihood.
易歌科技 | Eager Technology作为谷歌的优质合作伙伴，已为数百家外贸B2B企业提供服务。扫描下方二维码，联系我们的谷歌认证广告投放师，获取定制化的海外营销方案！
As Google's premium partner, Eager Technology has served hundreds of foreign trade B2B enterprises. Scan the QR code below to contact our Google-certified ad specialists for customized overseas marketing solutions!
