温州眼镜出口逆势增长：一副眼镜如何卖出300美元高价？
温州眼镜出口逆势增长：一副眼镜如何卖出300美元高价？
Wenzhou Eyewear Export Defies Market Trends: How Can a Pair of Glasses Sell for $300?
中国温州 - 在全球贸易低迷的背景下，温州眼镜行业却实现了逆势增长。据温州海关数据显示，2022年1-11月，温州眼镜出口额达48.34亿元（约合7.1亿美元），同比增长4.21%。
Wenzhou, China - Against the backdrop of a sluggish global trade environment, Wenzhou's eyewear industry has achieved counter-trend growth. According to Wenzhou Customs data, from January to November 2022, Wenzhou's eyewear exports reached 4.834 billion yuan (approximately $710 million), a year-on-year increase of 4.21%.
欧美市场需求强劲 | Strong Demand from US and EU Markets
数据显示，美国和欧盟市场是温州眼镜出口的主要目的地，占出口总额的69.72%。其中：
- 美国市场：17.54亿元（+6.66%）
- 欧盟市场：16.2亿元（+4.42%）
Data shows that the US and EU markets are the main destinations for Wenzhou eyewear exports, accounting for 69.72% of total exports. Specifically:
- US market: 1.754 billion yuan (+6.66%)
- EU market: 1.62 billion yuan (+4.42%)
转型升级成效显著 | Remarkable Results from Transformation and Upgrading
温州市眼镜商会会长吴建敏指出，行业增长主要得益于：
- 积极参加国际展会
- 持续进行产业转型升级
- 大力推进"机器换人"
Wu Jianmin, president of Wenzhou Eyewear Chamber of Commerce, pointed out that the industry's growth is mainly attributed to:
- Active participation in international exhibitions
- Continuous industrial transformation and upgrading
- Vigorous promotion of "machine replacement"
高端制造能力提升 | Enhanced High-End Manufacturing Capabilities
泰德光学副总经理唐浩鸣表示："我们已从生产30元的沙滩墨镜，发展为为15个国际一二线品牌代工。"目前公司订单已排至次年4月。
Tang Haoming, deputy general manager of Taide Optical, said: "We have evolved from producing $4 beach sunglasses to being an OEM for 15 international first- and second-tier brands." The company's orders are currently scheduled until April of the following year.
自主品牌崭露头角 | Emerging Own Brands
中民眼镜的自主品牌"AH"通过巴西子公司销往欧美市场，单价达200-300美元/副，在巴西市场占有率已进入前五。
Zhongmin Eyewear's own brand "AH" is sold to European and American markets through its Brazilian subsidiary, with a unit price of $200-300 per pair, and its market share in Brazil has entered the top five.
未来展望 | Future Outlook
吴建敏预测："未来90%的国际一二线品牌眼镜将在温州生产。我们将继续转型升级，推动温州眼镜品牌走向世界。"
Wu Jianmin predicted: "In the future, 90% of international first- and second-tier brand glasses will be produced in Wenzhou. We will continue to transform and upgrade, and promote Wenzhou eyewear brands to the world."
