Google推广助力外贸增长：2023年中国进出口创新高
随着Google推广在全球市场的广泛应用，中国外贸企业正通过数字营销渠道开拓海外市场。2023年中国外贸交出了一份亮眼的成绩单，进出口总值达41.76万亿元人民币，同比增长0.2%。
According to customs statistics, China's total import and export value reached 41.76 trillion yuan in 2023, a year-on-year increase of 0.2%. Many enterprises attribute part of their success to effective Google Ads strategies in international markets.
值得注意的是，在Google海外推广的助力下，中国对共建"一带一路"国家进出口达19.47万亿元，增长2.8%，占进出口总值的46.6%。其中，电动载人汽车、锂离子蓄电池和太阳能电池等"新三样"产品出口首次突破万亿大关。
Remarkably, with the help of Google international promotion, China's trade with Belt and Road countries reached 19.47 trillion yuan, accounting for 46.6% of total trade value. Exports of "new trio" products including EVs, lithium batteries and solar panels exceeded 1 trillion yuan for the first time.
对于寻求Google推广公司的外贸企业而言，2023年的数据提供了重要参考。跨境电商进出口增长15.6%至2.38万亿元，表明数字营销渠道正成为外贸增长的新引擎。
For businesses looking for Google Ads agencies, the 2023 data provides valuable insights. Cross-border e-commerce import/export grew 15.6% to 2.38 trillion yuan, proving digital marketing channels are becoming new growth drivers for foreign trade.
专家建议，外贸企业应结合Google推广和本地化策略，重点关注欧盟(进出口5.51万亿元)和美国(4.67万亿元)等回暖市场，同时把握22个自贸试验区带来的政策红利。
Experts recommend combining Google Ads with localization strategies, focusing on recovering markets like the EU (5.51 trillion yuan trade volume) and the US (4.67 trillion yuan), while leveraging policy benefits from China's 22 pilot free trade zones.
