Google推广认证指南：外贸新人如何安全拓展海外客户

Google推广认证指南：外贸新人如何安全拓展海外客户

Google Ads Certification: A Safe Way for Foreign Trade Beginners to Expand Overseas Clients

对于刚入行的外贸新人来说，Google推广是最有效的获客渠道之一。但许多新手常问："做Google推广需要认证吗？"答案是肯定的。Google官方认证不仅能提升广告投放效果，还能避免遭遇类似TikTok上的诈骗陷阱。

For foreign trade beginners, Google Ads is one of the most effective customer acquisition channels. But many newcomers often ask: "Do I need certification for Google Ads?" The answer is yes. Official Google certification can not only improve ad performance but also help avoid scams like those seen on TikTok.

近期TikTok海外版上出现大量虚假招聘骗局，骗子以"高薪聘请""快速赚钱"为诱饵，实际上却是收取培训费的诈骗。这给外贸新人敲响了警钟：选择正规的Google推广渠道至关重要。

Recently, many fake recruitment scams have appeared on TikTok's overseas version, where scammers lure victims with promises of "high-paying jobs" and "quick money-making", but are actually collecting training fees. This serves as a warning to foreign trade beginners: choosing legitimate Google Ads channels is crucial.

为什么Google推广认证如此重要？

Why is Google Ads certification so important?

1. 提升广告质量得分：认证账户可获得更多展示机会
2. 降低点击成本：认证用户平均CPC降低15-20%
3. 避免账户封禁：非认证账户更容易触发审核

1. Improve ad quality score: Certified accounts get more display opportunities
2. Reduce click costs: Certified users average 15-20% lower CPC
3. Avoid account suspension: Non-certified accounts are more likely to trigger reviews

相比之下，TikTok上的"快速赚钱"骗局通常有以下特征：
- 要求预付培训费
- 承诺不切实际的高回报
- 使用伪造的成功案例
而正规的Google推广培训绝不会要求学员预付高额费用。

In contrast, "quick money-making" scams on TikTok usually have these characteristics:
- Require advance training fees
- Promise unrealistic high returns
- Use fake success cases
Legitimate Google Ads training never asks students to prepay large fees.

外贸新人如何安全使用Google推广？
1. 通过Google官方渠道获取认证
2. 从小预算测试开始
3. 关注转化而非单纯点击量
4. 定期优化广告素材和关键词

How can foreign trade beginners safely use Google Ads?
1. Get certified through Google's official channels
2. Start with small budget tests
3. Focus on conversions rather than just clicks
4. Regularly optimize ad creatives and keywords

记住：天上不会掉馅饼。与其相信TikTok上不切实际的赚钱承诺，不如脚踏实地学习Google推广技能，这才是外贸获客的长久之道。

Remember: There's no such thing as a free lunch. Instead of believing unrealistic money-making promises on TikTok, it's better to learn Google Ads skills step by step - this is the sustainable way to acquire foreign trade customers.