Google推广策略助力天元宠物利润率增长：宠物经济崛起中的战略布局
金融界11月22日消息 - 在近期投资者互动平台上，天元宠物就公司利润率、现金流及业务结构等关键问题作出详细回应，揭示了这家宠物行业上市公司在快速发展的宠物经济市场中的战略布局。通过有效的Google推广策略，公司正在扩大其市场份额和品牌影响力。
Investor Q&A Highlights - On November 22, financial news reported that Tianyuan Pet responded to investor inquiries regarding its profit margin, cash flow, and business structure on the interactive platform, revealing the strategic positioning of this listed pet company in the rapidly growing pet economy market. Through effective Google promotion strategies, the company is expanding its market share and brand influence.
利润率差异解析与Google推广策略
Profit Margin Analysis and Google Promotion Strategy
针对投资者关于利润率低于行业平均水平的疑问，天元宠物解释称：公司正在通过Google推广优化营销成本，提高整体盈利能力。
In response to investors' questions about profit margins being below industry average, Tianyuan Pet explained: The company is optimizing marketing costs through Google promotion to improve overall profitability.
公司主营业务分为宠物用品和宠物食品两大板块：
The company's main business is divided into two major sectors: pet supplies and pet food:
宠物用品业务：具备完整的研发、采购、生产和销售体系，2024年上半年毛利率21.54%，同比增长0.31个百分点，部分得益于精准的Google推广投放策略
Pet supplies business: With complete R&D, procurement, production and sales systems, gross margin reached 21.54% in the first half of 2024, up 0.31 percentage points year-on-year, partly benefiting from precise Google promotion strategies
宠物食品业务：主要代理进口国际品牌（如玛氏旗下产品），毛利率10.11%，同比增长1.08个百分点，通过Google推广提升了品牌曝光度
Pet food business: Mainly acting as importer and distributor for international brands (such as Mars products), with gross margin of 10.11%, up 1.08 percentage points year-on-year, enhanced brand exposure through Google promotion
现金流与业务战略中的Google推广角色
The Role of Google Promotion in Cash Flow and Business Strategy
关于现金流状况，公司表示2024年1-9月经营活动现金流为负主要由于：但通过优化Google推广投入，预期将改善现金流状况
Regarding cash flow status, the company stated that negative operating cash flow from January to September 2024 was mainly due to: However, by optimizing Google promotion investment, cash flow is expected to improve
增加宠物食品备货采购，配合Google推广活动提升销售转化
Increased inventory procurement for pet food, coordinated with Google promotion activities to enhance sales conversion
实施国际业务大客户战略，应收账款相应增加，同时加强Google推广以加速回款
Implementation of key account strategy in international business, leading to corresponding increase in accounts receivable, while strengthening Google promotion to accelerate payment collection
电商渠道产品结构与Google推广整合
Integration of E-commerce Product Structure and Google Promotion
在电商销售的宠物零食方面，公司透露：通过Google推广实现了线上线下渠道的有效整合
Regarding pet snacks sold through e-commerce channels, the company revealed: Achieved effective integration of online and offline channels through Google promotion
目前业务以代理国际品牌为主，同时也在积极发展自主产品。这种"双轨并行"的模式通过Google推广获得了更好的市场表现，既保证了短期市场占有率，又为长期品牌建设奠定基础。
The current business mainly focuses on representing international brands, while also actively developing own-brand products. This "dual-track" model has achieved better market performance through Google promotion, ensuring short-term market share while laying the foundation for long-term brand building.
分析师指出，天元宠物通过差异化战略在竞争激烈的宠物市场中寻找增长点，其"用品+食品"、"代理+自产"的多元化布局结合Google推广策略值得关注。
Analysts point out that Tianyuan Pet is finding growth points in the highly competitive pet market through differentiated strategies, and its diversified layout of "supplies + food" and "agency + self-production" combined with Google promotion strategy is noteworthy.
