跨境电商合规指南：亚马逊封号潮与欧盟新规应对策略
跨境电商合规指南：亚马逊封号潮与欧盟新规应对策略
Cross-border E-commerce Compliance Guide: Strategies for Amazon Account Suspensions and EU New Regulations
图片来源：图虫创意
长期以来，跨境卖家们比较多关注的可能是财税方面的合规。其实除了财税合规外，产品合规在进入跨境电商行业时我们就必须了解的。
For a long time, cross-border sellers have mainly focused on financial and tax compliance. However, product compliance is equally crucial when entering the cross-border e-commerce industry.
在亚马逊、eBay、速卖通等电商平台上，都有明确列出对产品的相关要求条款。亚马逊相关站点的产品标准化书面认证内容都是有迹可查的，只是多数卖家抱着多一事不如少一事的心态对产品合规视之不见而已。
Platforms like Amazon, eBay, and AliExpress have clearly listed product-related requirements. Amazon's product standardization documentation is traceable, but many sellers tend to overlook compliance to avoid complications.
如今，合规经营的严格要求更是显而易见！从平台封号、到欧盟新税改、再到欧盟新法规的实行，均是为合规做准备。
Now, the strict requirements for compliance are more evident than ever! From platform account suspensions to EU tax reforms and new regulations, everything is moving toward stricter compliance.
一、亚马逊大卖接连被封号
1. Amazon Sellers Face Mass Account Suspensions
（图片来源：跨信通）
(Image Source: Kuaxintong)
依靠平台而开展业务的卖家们就需要格外的注意店铺的整体情况。经营店铺时注意平台规则：
Sellers relying on platforms must pay extra attention to their store operations. Key platform rules include:
- 注重买家购物体验，完善服务。
- Focus on buyer experience and improve services.
- 禁止销售假货，商品包装描述与实际相差过大。
- No counterfeit products; product descriptions must match reality.
- 注重评论真实性，切勿刷单（尤其是近期）。
- Ensure authentic reviews; avoid fake orders (especially recently).
注：产品合规还有一个令人忽视的点就是商标专利，产品侵权导致Listing下架、店铺被冻结是屡见不鲜的事。
Note: Trademark and patent compliance is often overlooked. Product infringement can lead to listing removals and store freezes.
二、欧盟IOSS新税改
2. EU IOSS New Tax Reform
（图片来源：跨信通）
(Image Source: Kuaxintong)
欧盟2021年7月1号实行的IOSS新税改政策，相信切身经历的卖家们已深有体会！
The EU's IOSS tax reform, implemented on July 1, 2021, has deeply impacted sellers.
主要变化：
Key changes:
- 取消对价值不超过22欧元的进口商品豁免增值税的规定，即所有商品均需缴纳增值税。
- Removal of VAT exemption for imports under €22; all goods now require VAT payment.
- 为电商平台卖家们提供代扣代缴服务。
- E-commerce platforms now handle VAT collection on behalf of sellers.
三、欧盟7月16号实行欧代
3. EU Authorized Representative Requirement (Effective July 16)
（图片来源：跨信通）
(Image Source: Kuaxintong)
欧盟发布《欧盟市场监管法规》。该法规跨境卖家来说，影响最大的就是需要指定商品的欧盟授权代表。
The EU Market Surveillance Regulation requires cross-border sellers to appoint an EU Authorized Representative.
平台要求：
Platform Requirements:
- 亚马逊：2021年6月11号之前，对于CE标志商品为上传欧盟负责人信息，将禁止入FBA仓。
- Amazon: CE-marked goods without EU representative info by June 11, 2021, will be barred from FBA.
- 速卖通：7月16日法规正式生效之前，卖家还未指定欧盟授权代表，商品在欧盟地区会被屏蔽。
- AliExpress: Without an EU representative by July 16, products will be blocked in the EU.
- eBay：向欧盟销售带有CE标志产品需有指定的欧盟负责人。
- eBay: CE-marked products sold in the EU must have an appointed EU representative.
不注册欧代的后果：
Consequences of Non-Compliance:
- 货物被海关扣押。
- Goods may be seized by customs.
- Listing下架或触发审核。
- Listings may be removed or audited.
- 严重的还会导致封号关店、产品被销毁。
- Severe cases may lead to account suspensions and product destruction.
欧盟授权代表服务：
EU Authorized Representative Services:
- 签署欧盟授权代表协议。
- Signing EU representative agreements.
- 制作欧盟授权代表证书。
- Issuing EU representative certificates.
- 协助修订产品标签。
- Assisting with product label revisions.
时间紧迫，卖家们一定要充分考虑欧代申请以及商品贴标的时效问题。
Time is limited—sellers must act quickly to comply with EU representative and labeling requirements.
跨信通欧代注册只需799元，提供一站式合规解决方案。
Kuaxintong offers EU representative registration for just ¥799, providing a full compliance solution.
客服热线：13250385896
Customer Service: 13250385896
