宜宾茶如何走向国际？出口首破千万美元背后的品牌故事
天府龙芽荣获百年世博金奖 | Tianfu Longya Wins Gold Medal at World Expo
2015年8月9日，米兰世博会中国茶文化周圆满闭幕，"宜宾早茶"荣获"百年世博中国名茶金奖"，川茶集团"天府龙芽"品牌荣获百年世博中国名茶金骆驼奖，进一步拉近了中国茶与全球消费者的距离。
On August 9, 2015, the China Tea Culture Week at Milan Expo successfully concluded. "Yibin Early Tea" won the "Centennial Expo China Famous Tea Gold Award", while Sichuan Tea Group's "Tianfu Longya" brand received the Golden Camel Award, bringing Chinese tea closer to global consumers.
出口突破里程碑 | Export Breakthrough Milestone
据宜宾市商务局统计，今年1-8月，宜宾茶叶出口额首次突破千万美元，达到1037万美元，占全省茶叶出口总额的72.5%。在经济下行的大环境下，宜宾茶缘何独树一帜，备受全球青睐？
According to Yibin Commerce Bureau statistics, from January to August this year, Yibin tea exports exceeded $10 million for the first time, reaching $10.37 million, accounting for 72.5% of Sichuan's total tea exports. Why does Yibin tea stand out and gain global popularity amid economic downturn?
三千年茶文化底蕴 | 3000 Years of Tea Culture Heritage
追溯宜宾茶的历史，早在公元前1022年，僰人助周武王伐纣时，人们就开始了茶叶种植。三千多年的种茶历史，让宜宾人与茶结下了不解之缘。
Tracing Yibin's tea history, as early as 1022 BC when the Bo people helped King Wu of Zhou overthrow the Shang Dynasty, tea cultivation began. Over 3000 years of tea-growing history has forged an inseparable bond between Yibin people and tea.
现代化茶产业体系 | Modern Tea Industry System
如今，宜宾茶园呈现出茶山连片发展的态势。川茶集团负责人介绍："每年季节性采茶制茶可为农民工提供10万多个就业岗位，带动20多万户农户。"2014年度，茶农通过利益联结新机制户均新增收益2490元。
Today, Yibin tea plantations show contiguous development. Sichuan Tea Group representative stated: "Seasonal tea picking and processing provides over 100,000 jobs annually, benefiting 200,000 farming households." In 2014, the new profit-sharing mechanism brought farmers additional income of 2,490 yuan per household.
品牌战略成果显著 | Remarkable Achievements in Brand Strategy
目前，宜宾已拥有5个茶叶公共区域品牌，12个有机茶认证产品，35个绿色食品标志产品。川茶集团董事长颜泽文表示，未来将实现"东有西湖龙井，西有天府龙芽"的发展目标。
Currently, Yibin boasts 5 regional public tea brands, 12 organic tea certified products, and 35 green food labeled products. Sichuan Tea Group Chairman Yan Zewen stated their goal is to achieve "West Lake Longjing in the east, Tianfu Longya in the west".
多元化国际市场拓展 | Diversified International Market Expansion
宜宾茶叶已出口至香港、摩洛哥、阿尔及利亚等9个国家和地区。川茶集团副总经理樊凯歌表示："预计未来两三年，宜宾黑茶将成为蒙古国主要进口地，年销量可达2000吨。"
Yibin tea has been exported to 9 countries and regions including Hong Kong, Morocco and Algeria. Sichuan Tea Group Vice President Fan Kaige said: "In 2-3 years, Yibin dark tea is expected to become Mongolia's main import source with annual sales reaching 2,000 tons."
电商渠道助力增长 | E-commerce Channels Boost Growth
宜宾茶企积极利用电商平台拓展市场。川红集团2014年电商交易额突破3000万元，实现了跨越式发展。
Yibin tea companies actively utilize e-commerce platforms. Chuanhong Group achieved breakthrough development with e-commerce transactions exceeding 30 million yuan in 2014.
数据显示，今年1-8月，宜宾市茶叶出口同比增长97.2%。以宜宾茶为代表的川茶，已成为"世界的川茶"。
Statistics show Yibin tea exports grew 97.2% year-on-year from January to August. Sichuan tea represented by Yibin tea has truly become "Sichuan tea for the world".
