疫情下物流成本飙升，跨境卖家如何实现降本增效？

疫情下物流成本飙升，跨境卖家如何实现降本增效？

How Can Cross-border Sellers Reduce Costs and Increase Efficiency Amid Soaring Logistics Costs?

疫情冲击全球物流，港口拥堵加剧

Pandemic Impacts Global Logistics, Port Congestion Worsens

近期，中国多地疫情反复导致港口运作受阻。据海事服务网报道，深圳盐田港船舶等待时间飙升44%，全球货运拥堵指数从33.7%上升至35.2%。

Recently, recurring COVID outbreaks in China have disrupted port operations. According to maritime services, waiting times at Shenzhen's Yantian Port surged by 44%, with the global freight congestion index rising from 33.7% to 35.2%.

多重因素推高物流成本

Multiple Factors Drive Up Logistics Costs

1. 海运价格持续上涨：港口拥堵导致运力下降，海运费用居高不下

1. Rising shipping costs: Port congestion reduces capacity, keeping freight rates high

2. 亚马逊费用调整：5月9日起多渠道配送(MCF)费用将上涨12-20%

2. Amazon fee changes: Multi-Channel Fulfillment (MCF) fees to increase 12-20% starting May 9

卖家应对策略

Seller Strategies

• 优化库存管理：减少滞销品库存，提高周转率

• Optimize inventory: Reduce slow-moving stock, improve turnover

• 多元化物流方案：考虑海外仓与FBA结合

• Diversify logistics: Combine overseas warehouses with FBA

• 把握平台优惠：如Payoneer的3个月免提现费活动（截至4月30日）

• Utilize platform promotions: Like Payoneer's 3-month free withdrawal offer (until April 30)

专家建议

Expert Recommendations

佛山SEO专家指出："卖家应加强数据分析和供应链管理，通过精准营销降低获客成本。"

Foshan SEO experts advise: "Sellers should enhance data analysis and supply chain management to reduce customer acquisition costs through targeted marketing."