如何打造低成本高质量的海外营销，轻松获客？
如何打造低成本高质量的海外营销，轻松获客？
How to Create Low-Cost, High-Quality Overseas Marketing and Easily Acquire Customers?
随着跨境电商行业竞争日益激烈，海外广告投放成本增加，跨境卖家面临获客难、获客成本高的难题。如何打造低成本高质量的海外营销，轻松获客？许多外贸企业通过各种渠道提升品牌影响力，内容营销作为重要的引流方式之一，自然是必不可少。那么，跨境电商企业该如何做好内容营销？Shoptop为大家一一解答。
With the increasingly fierce competition in the cross-border e-commerce industry and the rising costs of overseas advertising, cross-border sellers face challenges such as difficulty in customer acquisition and high customer acquisition costs. How to create low-cost, high-quality overseas marketing and easily acquire customers? Many foreign trade companies enhance their brand influence through various channels, and content marketing, as one of the important traffic-driving methods, is naturally indispensable. So, how can cross-border e-commerce companies excel in content marketing? Shoptop provides detailed answers.
01 什么是内容营销？
01 What is Content Marketing?
顾名思义，内容营销是一种以内容输出为主的营销策略，通过优质的内容吸引更多的粉丝关注并产生互动和口碑效应来达到宣传目的。内容营销是相对于广告而言的，即利用有价值的文章或视频等新媒体渠道发布的信息来推广自己的品牌或产品。
As the name suggests, content marketing is a marketing strategy primarily focused on content output, attracting more followers and generating interaction and word-of-mouth effects through high-quality content to achieve promotional goals. Content marketing is relative to advertising, meaning the use of valuable articles, videos, and other new media channels to promote one's brand or products.
02 独立站内容营销策略
02 Content Marketing Strategies for Independent Websites
内容营销是一种潜在获客、需要长期维护的营销方式，做内容营销的卖家需要具有非常大的耐心。以下四步是做好内容营销的关键。
Content marketing is a potential customer acquisition method that requires long-term maintenance. Sellers engaging in content marketing need to have great patience. The following four steps are key to successful content marketing.
1. 找准品牌目标受众
1. Identify the Brand's Target Audience
外贸企业首先要找准品牌的定位，清晰洞察产品的受众，从用户痛点需求等角度来进行营销内容的制定，如，美妆产品可以通过发布产品上妆教程、护肤教程、产品测试、护肤知识和技巧等吸引用户关注。
Foreign trade companies must first identify the brand's positioning, clearly understand the product's audience, and develop marketing content from the perspective of user pain points and needs. For example, beauty products can attract user attention by publishing makeup tutorials, skincare guides, product tests, skincare knowledge, and tips.
2. 建立品牌信任
2. Build Brand Trust
一般来说，独立站内容营销，以图片、视频、文章、商品文案等内容为主，而建立品牌和用户之间的信任是内容营销的关键。
Generally, content marketing for independent websites focuses on images, videos, articles, and product descriptions. Building trust between the brand and users is the key to content marketing.
3. 优化营销内容
3. Optimize Marketing Content
Content Plus的数据显示，多达60%的消费者在阅读企业网站上的内容后对企业的评价更加积极。独立站内，商品详情、宣传视频、品牌博客等内容输出对外贸企业来说非常重要，这些内容的呈现，有助于消费者进一步了解产品、品牌，增加对品牌选择。
Data from Content Plus shows that up to 60% of consumers have a more positive evaluation of a company after reading content on its website. For foreign trade companies, content outputs such as product details, promotional videos, and brand blogs are crucial. These contents help consumers better understand the products and brands, increasing their likelihood of choosing the brand.
4. 多渠道传播内容
4. Multi-Channel Content Distribution
除了在独立站官方网站做好内容营销以外，卖家还可以借助海外社交媒体推广引流。品牌在TikTok、Instagram、Pinterest等热门社交媒体建立官方账号，在账号主页设置跳转链接，转发博客文章或用户分享等内容丰富内容营销体系。
In addition to content marketing on the official website of the independent site, sellers can also use overseas social media for promotion and traffic generation. Brands can establish official accounts on popular social media platforms such as TikTok, Instagram, and Pinterest, set up jump links on the account homepage, and repost blog articles or user shares to enrich the content marketing system.
写在最后：以上就是外贸企业内容营销策略的大致内容，除此之外，卖家还需要关注内容营销的数据反馈情况，及时调整优化内容策略，做好内容营销，可降低独立站运营成本，提升品牌知名度和影响力，实现业务增长。
In conclusion: The above is an overview of content marketing strategies for foreign trade companies. In addition, sellers need to pay attention to the data feedback of content marketing, timely adjust and optimize content strategies. Doing content marketing well can reduce the operating costs of independent websites, enhance brand awareness and influence, and achieve business growth.
