东南亚市场谷歌SEO外贸实务全流程详解
1. 客户开发 (Customer Acquisition)
通过外贸建站营销推广，线下参展拜访等一系列手段，获得外贸询盘。客户会先了解产品和业务流程细节。
Acquire foreign trade inquiries through website marketing, offline exhibitions and visits. Customers will first learn about product and business process details.
2. 报价 (Quotation)
报价内容需包含：产品质量等级、规格型号、包装要求、数量、交货期、运输方式、材质等。报价越详细规范，越可能获得客户进一步沟通。
Quotation should include: product quality grade, specifications, packaging requirements, quantity, delivery time, transportation method, material, etc. The more detailed the quotation, the more likely to get further communication.
关键注意事项 (Key Notes):
1) 汇率: 关注实时汇率并预留空间，注明"汇率浮动超过2%需重新报价"
1) Exchange rate: Monitor real-time rates with buffer, note "requote if fluctuation exceeds 2%"
2) 价格条款: FOB, CFR, CIF等，一般以港口码头为交货地点
2) Price terms: FOB, CFR, CIF, etc., usually with port as delivery point
3) 付款方式: 最常见TT, LC，不同公司选择不同
3) Payment methods: Most common TT, LC, varies by company
3. 洽谈 (Negotiation)
涉及外贸谈判策略，建议学习专业课程。长期生意需建立信任关系。
Involves trade negotiation strategies, recommend professional courses. Long-term business requires trust building.
4. 签订合同 (Contract Signing)
确认交易后制作外贸合同，明确商品名称、规格、数量、价格、包装、装运期、付款条件等条款。合同一式两份，双方盖章生效。
After confirmation, prepare contract specifying product name, specifications, quantity, price, packaging, shipment date, payment terms, etc. Two copies signed by both parties.
5. 下单与跟单 (Order Placement & Follow-up)
工厂需落实生产计划，外贸公司需下采购单。交货前1周验货(客户可能指派SGS等第三方)，确认后安排货运。
Factories implement production plans, trading companies issue POs. Inspect goods 1 week before delivery (clients may assign SGS etc.), then arrange shipment.
6. 商检与报关 (Inspection & Customs)
准备商业发票、装箱单等文件，完成海关审单、查验、征税、放行流程。
Prepare commercial invoice, packing list etc., complete customs declaration, inspection, taxation and release.
7. 货运 (Shipping)
按合同投保(海运/空运保险等)，交货后获得提单。
Insure as per contract (marine/air transport etc.), obtain B/L after delivery.
8. 收汇 (Payment Collection)
L/C付款需在交单期内备齐无误单证；T/T付款需按定金+余款方式结算。
L/C requires complete documents within period; T/T follows deposit+balance payment.
9. 核销与退税 (Verification & Tax Refund)
凭银行流水单、核销单等文件办理，通常1-3个月完成。可委托专业机构处理。
Submit bank statements, verification forms etc., usually takes 1-3 months. Can be handled by agencies.
SEO优化提示 (SEO Tips):
• 在内容中自然包含东南亚市场、谷歌SEO、外贸流程等关键词
• Naturally include keywords like Southeast Asia market, Google SEO, foreign trade process
• 使用H标签结构化内容，增强可读性
• Use H tags for content structure and readability
• 添加内部链接到相关外贸资源页面
• Add internal links to relevant trade resource pages
