国货潮牌海外"圈粉" 跨境电商助推2024外贸开门红
国货潮牌海外"圈粉" 跨境电商助推2024外贸开门红
Chinese Brands Gain Global Popularity: Cross-border E-commerce Boosts Strong Start to 2024 Foreign Trade
央视网消息：2024年前两个月，我国货物贸易进出口总值达6.61万亿元，同比增长8.7%，其中出口实现两位数增长，为全年外贸赢得"开门红"。
CCTV News: In the first two months of 2024, China's total import and export value of goods reached 6.61 trillion yuan, up 8.7% year-on-year, with exports achieving double-digit growth, marking a strong start to foreign trade for the year.
跨境电商成新引擎：长三角地区外贸总值创历史新高，达2.47万亿元，占全国37.3%。常州汽配企业通过自建北美海外仓，实现物流成本降低40%，售后响应时间缩短60%。
Cross-border E-commerce as New Engine: The Yangtze River Delta region's foreign trade hit a record high of 2.47 trillion yuan, accounting for 37.3% of national total. Changzhou auto parts companies using self-built North American warehouses achieved 40% logistics cost reduction and 60% faster after-sales response.
国货美妆海外走俏：浙江义乌某企业自主研发的20万瓶国货美妆产品即将销往南美，带动一季度出口额飙升40%。2024年前两月，浙江美容化妆品出口20.2亿元，同比增长54.4%，其中自主品牌增长1.8倍。
Domestic Beauty Brands Gain Popularity: A Yiwu company's 200,000 bottles of self-developed cosmetics will be exported to South America, boosting Q1 exports by 40%. Zhejiang's beauty product exports reached 2.02 billion yuan in Jan-Feb 2024, up 54.4% YoY, with domestic brands growing 180%.
优势产业持续发力：江苏泰州作为国家级船舶出口基地，目前有14艘高端船舶同时建造。2024年前两月，我国机电产品出口创历史新高，电动汽车、文创产品等"国货潮牌"在海外持续走红。
Competitive Industries Show Strength: Taizhou, Jiangsu, as a national ship export base, currently has 14 high-end vessels under simultaneous construction. China's mechanical and electrical product exports hit record highs in Jan-Feb 2024, with EVs and cultural creative products gaining global popularity.
专家分析：我国外贸新业态（跨境电商+市场采购）保持两位数增长，中间品出口增长8%，为全球产业链稳定作出重要贡献。产品创新和品质提升是"中国制造"国际竞争力持续增强的关键。
Expert Analysis: China's new foreign trade models (cross-border e-commerce + market procurement) maintained double-digit growth, with intermediate goods exports up 8%, significantly contributing to global supply chain stability. Product innovation and quality improvement remain key to enhancing "Made in China" competitiveness.
