外贸B2B独立站建站攻略（3）∣ 打造高转化率的专业网站首页
为什么网站首页如此重要？ | Why is the Homepage So Important?
作为网站的首页(Home)，承载着网站的大部分流量。无论用户通过何种方式进入您的网站，他们通常都会浏览首页内容。因此，精心设计的首页布局对提高转化率至关重要。
The homepage (Home) carries most of the website's traffic. No matter how users enter your website, they usually browse the homepage content. Therefore, a well-designed homepage layout is crucial for improving conversion rates.
首页必备内容板块 | Essential Homepage Sections
1. 轮播/静态展示区 | Slider/Static Display Area
• 清晰展示核心产品(如automotive brakes)和公司定位(如leading brake supplier)
• 可采用静态图片或短视频(不超过10秒)，建议从YouTube调用以优化加载速度
• 使用吸引客户的优质文案，引导进一步点击
• Clearly display core products (e.g. automotive brakes) and company positioning (e.g. leading brake supplier)
• Can use static images or short videos (no more than 10 seconds), recommended to call from YouTube to optimize loading speed
• Use high-quality copywriting to attract customers and guide further clicks
2. 产品分类 | Product Categories
• 避免使用"热销产品"等零售术语，保持B2B专业性
• 采用产品核心关键词作为分类名称
• 确保次级分类页面内容丰富，不仅展示产品
• Avoid retail terms like "top selling products", maintain B2B professionalism
• Use core product keywords as category names
• Ensure sub-category pages have rich content, not just product displays
3. 产品应用场景 | Product Application Scenarios
• 展示产品在实际场景中的应用
• 增强客户对专业度的认可，提高转化率
• Display product applications in real scenarios
• Enhance customers' recognition of professionalism and improve conversion rates
4. 关于我们 | About Us
• 简洁有力，突出关键数据
• 可添加YouTube视频介绍
• Concise and powerful, highlight key data
• Can add YouTube introduction video
5. 合作品牌展示 | Cooperative Brands
• 展示知名合作客户提升可信度
• Display well-known cooperative clients to enhance credibility
6. 客户评价 | Customer Testimonials
• 展示真实客户反馈增强信任
• Display real customer feedback to enhance trust
7. 行动号召(CTA) | Call to Action
• 清晰的询盘按钮引导转化
• Clear inquiry button to guide conversion
SEO优化建议 | SEO Optimization Tips
• 优先使用"supplier"而非"manufacturer"作为目标关键词，搜索量通常更高
• 控制首页长度，避免影响用户体验和SEO效果
• Prefer "supplier" over "manufacturer" as target keywords, usually higher search volume
• Control homepage length to avoid affecting user experience and SEO performance
下期预告 | Next Preview
外贸B2B独立站建站攻略(4)：产品聚合页(Products)的独特设计思路 - 打破常规，用内容带动销售
B2B Website Building Guide (4): Unique Design Ideas for Product Pages - Break conventions and use content to drive sales
