24小时在线跨境电商与谷歌合作推广：盘点100个中国出海品牌及热门赛道
2023年，“出海”和“全球化”成为中国品牌增长的核心关键词。随着跨境电商平台如Temu、SHEIN、TikTok Shop和速卖通的崛起，中国品牌正以前所未有的速度拓展全球市场。
In 2023, "going global" and "globalization" have become core keywords for Chinese brands' growth. With the rise of cross-border e-commerce platforms like Temu, SHEIN, TikTok Shop, and AliExpress, Chinese brands are expanding into global markets at an unprecedented pace.
▍跨境电商平台表现亮眼
▍Outstanding Performance of Cross-Border E-Commerce Platforms
2023年9月，TikTok在美国正式上线电商服务，单日交易额迅速突破1000万美元（约7200万人民币）。据36氪报道，TikTok电商业务已经为2024年定下了500亿美元（约3570亿元人民币）的GMV目标。
In September 2023, TikTok officially launched its e-commerce service in the US, with daily transaction volume quickly exceeding $10 million (approximately 72 million RMB). According to 36Kr reports, TikTok's e-commerce business has set a GMV target of $50 billion (approximately 357 billion RMB) for 2024.
▍中国品牌全球化新趋势
▍New Trends in Chinese Brands' Globalization
蜜雪冰城将店铺开到了印尼的街边小巷，截至2023年10月海外门店已达4000家；比亚迪、五菱、蔚来等中国新能源汽车在中东、东南亚等地区走俏，开启在海外市场弯道超车欧美日韩等老牌车企的新能源实践。
Mixue Ice Cream & Tea has opened stores in the streets and alleys of Indonesia, with overseas stores reaching 4,000 by October 2023; Chinese new energy vehicle brands like BYD, Wuling, and NIO are gaining popularity in the Middle East and Southeast Asia, overtaking traditional automakers from Europe, America, Japan, and South Korea in overseas markets.
3C、服饰鞋包、汽车出行是社交媒体声量排名前三的品类，合计占比超过60%。其中3C品类优势更为明显，占比超过3成。
3C products, apparel and footwear, and automotive are the top three categories in terms of social media presence, accounting for over 60% combined. The 3C category is particularly dominant, representing over 30%.
▍细分品类黑马涌现
▍Emerging Dark Horses in Niche Categories
储能品牌Bluetti铂陆帝、消费级热压机品牌HTVRONT、绘画工具品牌Ohuhu等细分品类品牌表现亮眼。这些品牌通过众筹等创新营销方式快速打开海外市场。
Energy storage brand Bluetti, consumer-grade heat press brand HTVRONT, and painting tool brand Ohuhu have shown outstanding performance in niche categories. These brands have quickly entered overseas markets through innovative marketing methods like crowdfunding.
中国品牌出海的成功要素：
Key Success Factors for Chinese Brands Going Global:
- 本地化运营策略
- Localized operation strategies
- 社交媒体营销创新
- Innovative social media marketing
- 产品差异化定位
- Differentiated product positioning
- 全球化品牌建设
- Global brand building
随着中国品牌全球化进程加速，我们期待看到更多中国品牌在世界舞台上大放异彩。
As Chinese brands accelerate their globalization process, we look forward to seeing more Chinese brands shine on the world stage.
