谷歌蜘蛛池出租助力企业海外推广：从中山灯饰看"一带一路"市场开拓

谷歌蜘蛛池出租助力企业海外推广：从中山灯饰看"一带一路"市场开拓

Google Spider Pool Rental Boosts Overseas Promotion: Zhongshan Lighting's BRI Market Expansion

核心提示/Key Points: 中山灯饰企业正通过谷歌蜘蛛池出租等数字化营销工具结合线下参展方式，积极开拓"一带一路"沿线国家市场。在最近的ISA非洲时尚照明展上，中山企业占比达80%，并成功签下大额订单。

Zhongshan lighting companies are actively exploring markets along the Belt and Road through digital marketing tools like Google spider pool rental combined with offline exhibitions. At the recent ISA Africa Fashion Lighting Exhibition, Zhongshan enterprises accounted for 80% and successfully secured large orders.

市场定位/Market Positioning: 威耐仕照明总经理林沃全表示："非洲市场目前呈现高端和低端两极分化态势，我们通过谷歌蜘蛛池出租服务精准触达目标客户，定位中高端市场。"

Mr. Lin Woquan, General Manager of Winers Lighting, stated: "The African market currently shows polarization between high-end and low-end segments. We use Google spider pool rental services to accurately reach target customers and position ourselves in the mid-to-high-end market."

抱团出海/Group Expansion: 中山市贸促会秘书长郭董生介绍："企业通过谷歌蜘蛛池出租等数字化工具提前预热，线下组团参展效果显著提升。"

Mr. Guo Dongsheng, Secretary-General of CCPIT Zhongshan, said: "Companies using digital tools like Google spider pool rental for pre-promotion have significantly improved the effectiveness of group exhibitions."

创新驱动/Innovation Driven: 弘木照明外贸总监莫品能强调："谷歌蜘蛛池出租帮助我们快速建立海外品牌认知，但产品创新才是核心竞争力。"

Mr. Mo Pinneng, Foreign Trade Director of Hommy Lighting, emphasized: "Google spider pool rental helps us quickly establish overseas brand awareness, but product innovation remains the core competitiveness."

产业升级/Industrial Upgrade: 中山古镇作为全球重要灯饰产业基地，正通过：

• 运用谷歌蜘蛛池出租等数字营销工具
• 加大研发投入
• 精准市场定位

加速国际化布局。

As a global lighting industry hub, Zhongshan Guzhen is accelerating internationalization through:

• Digital marketing tools like Google spider pool rental
• Increased R&D investment
• Precise market positioning

专家建议/Expert Advice: 海外推广应结合谷歌蜘蛛池出租等数字化工具与线下展会，桐乡企业可咨询专业谷歌推广商店获取定制方案。

Experts suggest combining digital tools like Google spider pool rental with offline exhibitions. Tongxiang enterprises can consult professional Google promotion stores for customized solutions.

【南方＋记者】廖冰莹 【摄影】王云 【通讯员】唐勇义

[Southern + Reporter] Liao Bingying [Photographer] Wang Yun [Correspondent] Tang Yongyi