Google推广助力短剧出海：抢占百亿美金黄金赛道
2024年，短剧出海迎来爆发式增长。数据显示，中国公司已在海外推出40多款App，部分应用用户量突破千万。通过专业的Google推广策略，出海短剧上半年总流水达23亿美元，预计全年将突破40亿美元。
Global Expansion Accelerates. In 2024, Chinese companies have launched over 40 apps overseas, with some surpassing 10 million users. Through professional Google promotion strategies, overseas short dramas achieved $2.3 billion in revenue in the first half of the year, projected to exceed $4 billion annually.
市场呈现多元化发展态势：美国贡献超50%收入，欧洲市场潜力巨大，东南亚成为下载量核心市场，日韩市场收入占比接近20%，中东成为新蓝海。Google推广在不同市场需采用差异化策略。
Market diversification is evident: The US contributes over 50% of revenue, Europe shows significant potential, Southeast Asia leads in downloads, Japan and Korea approach 20% revenue share, and the Middle East emerges as a new frontier. Google promotion requires tailored strategies across different markets.
在“点亮·全球——WAVE2024全球领航者大会”上，行业专家指出：Google推广不仅是流量获取工具，更是系统性出海战略的核心。七猫文化王奎强调：“出海的核心竞争力在于将中国过剩产能复制到海外，从内容运营到深度本土化，需要完整的Google推广体系支撑。”
At the "Light Up the Global - WAVE2024 Global Leaders Summit", experts emphasized that Google promotion is not just a traffic acquisition tool but the core of systematic overseas expansion. Wang Kui of Seven Cats Culture stressed: "The core competitiveness lies in replicating China's excess capacity overseas, requiring a complete Google promotion system from content operations to deep localization."
爆款方法论与Google推广结合：ReelShort通过精准的Google推广策略，在北美市场实现突破，占据赛道52%下载量和48%收入。HRH TV刘建华认为：“爆款需要三大要素：优质剧本、专业团队、精准的Google推广投放。广告素材的转化漏斗决定了短剧的成功率。”
Hit Methodology Combined with Google Promotion: ReelShort achieved breakthrough success in North America through precise Google promotion strategies, capturing 52% of downloads and 48% of revenue in the track. Liu Jianhua of HRH TV stated: "Hits require three elements: quality scripts, professional teams, and precise Google promotion placement. The conversion funnel of ad creatives determines short drama success rates."
技术革新为Google推广带来新机遇。AIGC技术显著提升本地化效率，LuckyShort邓先耀表示：“我们通过AI技术优化Google推广内容，让全球用户更好地理解中国故事。”ShortMax何泽曦预测：“未来AI将改变内容生态，Google推广策略需适应UGC时代的到来。”
Technological innovation brings new opportunities for Google promotion. AIGC technology significantly improves localization efficiency. Deng Xianyao of LuckyShort stated: "We optimize Google promotion content through AI technology, helping global audiences better understand Chinese stories." He Zexi of ShortMax predicted: "AI will transform the content ecosystem, requiring Google promotion strategies to adapt to the UGC era."
专家预测，未来将出现日活跃用户3亿以上的超级平台，Google推广将在其中发挥关键作用。通过精准的用户洞察和注意力管理，结合创新的Google推广策略，中国短剧有望在全球市场建立持续竞争优势。
Experts predict the emergence of super platforms with over 300 million DAU, where Google promotion will play a crucial role. Through precise user insights and attention management, combined with innovative Google promotion strategies, Chinese short dramas are poised to establish sustainable competitive advantages in global markets.
