可信的扬州SEO推广方案：外贸企业谷歌推广7大制胜策略
B2B广告：企业间的精准营销传播
B2B (Business-to-business) advertising refers to marketing activities where businesses promote products or services to other businesses. Unlike B2C (Business-to-consumer) advertising targeting individual consumers, B2B advertising focuses on meeting commercial needs.
The key difference lies in the sales cycle length. B2C transactions can be completed within minutes, while B2B sales typically involve longer cycles - weeks, months, or even longer. Additionally, B2B decisions often require approval from multiple stakeholders rather than individual consumers.
7 Powerful Google Promotion Strategies for Foreign Trade Enterprises
1. 适应长销售周期 | Adapt to Long Sales Cycles
Utilize Google PPC ads to build trust during extended decision-making processes, easing pressure on sales teams while laying foundation for long-term partnerships.
2. 清晰广告结构 | Clear Ad Structure
Create separate ad accounts for each website, with dedicated campaigns for each product/service. Further divide into ad groups matching specific keywords and ad copies.
3. 深度关键词研究 | In-depth Keyword Research
Thoroughly understand client services and industry terminology to identify comprehensive keywords that accurately target potential customers.
4. 精准受众定位 | Precise Audience Targeting
Analyze organic search visitor data to identify core audiences, saving valuable research time.
5. 添加负面关键词 | Implement Negative Keywords
Exclude irrelevant but related search terms to ensure ads reach only the most qualified prospects.
6. 优化内容与着陆页 | Optimize Content & Landing Pages
Craft compelling ad copies and high-converting landing pages - these "small" elements make big differences in campaign performance.
7. 再营销广告运用 | Leverage Retargeting Ads
Re-engage website visitors who didn't convert initially, reinforcing brand awareness and increasing conversion opportunities.
易歌科技作为谷歌优质合作伙伴，已服务数百家外贸B2B企业。立即联系我们的谷歌认证广告专家，获取定制海外营销方案！
As a Google Premier Partner, Ege Technology has served hundreds of foreign trade B2B enterprises. Contact our Google-certified ad specialists now for customized overseas marketing solutions!
