Google留痕霸屏策略：海外直播电商新战场与SEM推广实战指南
海外直播电商平台全解析：Facebook/Instagram关闭后如何选择？ Complete Guide to Overseas Live Shopping Platforms: Best Alternatives After Facebook/Instagram Shutdown 近期行业动态：继Facebook于2022年10月关闭直播购物功能后，Instagram也宣布将在2023年3月16日终止该项业务。这引发了许多跨境卖家的疑问：海外直播电商真的没有市场吗？ Industry Updates: Following Facebook's shutdown of live shopping in October 2022, Instagram also announced it will terminate this service on March 16, 2023. This has raised questions among cross-border sellers: Is there really no market for live-stream shopping overseas? 一、YouTube直播：美国市场首选 1. YouTube Live: Top Choice for US Market 根据Coresight Research数据，YouTube以30.2%的受欢迎率位居美国直播购物平台榜首。其优势包括： 原生视频平台用户接受度高 移动端/PC端全平台支持 直播内容优先展示 According to Coresight Research, YouTube ranks first in the US live shopping market with a 30.2% popularity rate. Key advantages: High acceptance among native video platform users Full support for mobile and PC platforms Priority display for live content 二、TikTok直播：东南亚市场爆发 2. TikTok Live: Rapid Growth in Southeast Asia 尽管在欧美市场遇挫，TikTok直播在东南亚表现亮眼： While facing challenges in欧美 markets, TikTok Live performs exceptionally well in Southeast Asia: 优势 Advantages 劣势 Disadvantages • 庞大用户基数 Huge user base • 欧美业务暂停 Suspended in欧美 • 高互动性 High interactivity • 需要内容运营 Requires content operation 三、电商平台直播：亚马逊/速卖通 3. E-commerce Platform Live: Amazon/AliExpress 主流跨境电商平台都推出了直播功能，特别适合： Major cross-border platforms have launched live features, especially suitable for: 平台现有卖家 Existing platform sellers 多平台运营商家 Multi-channel operators 四、新兴独立直播APP 4. Emerging Independent Live Shopping Apps 值得关注的创新平台： Innovative platforms worth watching: NTWRK：潮流单品直播平台 Whatnot：收藏品垂直领域 ShopShops：中美跨境直播桥梁