Google推广助力中山制造：外贸增长12.6%的SEO秘诀
2024年上半年中山外贸实现强劲增长，海关数据显示进出口总值达1369.6亿元人民币，同比增长12.6%。其中出口表现尤为突出，达到1195.6亿元，增幅15%。
Zhongshan's foreign trade achieved robust growth in the first half of 2024, with customs data showing total import and export value reaching 136.96 billion yuan, a year-on-year increase of 12.6%. Exports performed particularly strongly, reaching 119.56 billion yuan, up 15%.
贸易结构持续优化，一般贸易占比提升至64.2%，市场采购贸易方式出口增长50%。民营企业成为增长主力，进出口增长18.3%，占比达47%。
The trade structure continued to optimize, with general trade accounting for 64.2% and market procurement trade exports growing by 50%. Private enterprises became the main growth driver, with import and export growth of 18.3%, accounting for 47% of the total.
市场多元化成效显著，对欧美传统市场和新兴市场出口均实现两位数增长：美国(+10.1%)、欧盟(+19.3%)等传统市场稳健增长；东盟(+18%)、台湾地区(+21.4%)等新兴市场表现亮眼。
Market diversification achieved remarkable results, with exports to traditional European and American markets and emerging markets both achieving double-digit growth: Traditional markets like the US(+10.1%) and EU(+19.3%) showed steady growth; Emerging markets like ASEAN(+18%) and Taiwan region(+21.4%) performed remarkably.
"中山制造"产品海外走红，机电产品出口占比近80%，其中家用电器增长26.4%，灯具照明产品增长9.6%。进口方面，制造业原材料需求旺盛，电子元件进口增长15.6%。
"Made in Zhongshan" products gained global popularity, with mechanical and electrical products accounting for nearly 80% of exports, including household appliances growing by 26.4% and lighting products by 9.6%. On the import side, demand for manufacturing raw materials remained strong, with electronic component imports up 15.6%.
Google推广与SEO优化建议
Google Promotion and SEO Optimization Recommendations
针对希望拓展海外市场的中山企业，我们提供以下Google推广建议：
For Zhongshan enterprises looking to expand overseas markets, we offer the following Google promotion recommendations:
- 优化产品关键词布局 - 针对"家用电器出口"、"中山灯具批发"等核心关键词进行深度优化
- Optimize product keyword strategy - Deep optimization for core keywords like "household appliance exports" and "Zhongshan lighting wholesale"
- 建立多语言网站 - 通过Google推广工具针对不同市场进行本地化SEO
- Build multilingual websites - Use Google promotion tools for localized SEO in different markets
- 利用Google Ads竞价推广 - 精准触达目标客户，提高转化率
- Utilize Google Ads PPC promotion - Accurately reach target customers and improve conversion rates
- 通过内容营销展示优势 - 结合Google推广策略，突出"中山制造"的质量优势
- Showcase advantages through content marketing - Highlight the quality advantages of "Made in Zhongshan" with Google promotion strategies
中山外贸的亮眼表现，既得益于产品质量的提升，也离不开企业积极运用Google推广等数字化营销工具开拓国际市场。未来，随着Google推广和SEO技术的深入应用，"中山制造"的国际影响力有望进一步提升。
Zhongshan's outstanding foreign trade performance benefits both from improved product quality and enterprises' active use of Google promotion and other digital marketing tools to explore international markets. In the future, with deeper application of Google promotion and SEO technologies, the international influence of "Made in Zhongshan" is expected to further increase.
