速卖通领跑跨境电商"反内卷"：黑五流量增长140% 商家扶持政策成效显著
核心数据：SimilarWeb数据显示，速卖通2024黑五期间英国站流量同比增长140%，超越Temu、耐克及苹果，成为英国最受欢迎的黑五购物平台。
Key Stat: SimilarWeb data shows AliExpress achieved 140% YoY growth in UK traffic during Black Friday 2024, surpassing Temu, Nike and Apple to become the most popular Black Friday shopping platform in the UK.
在跨境电商行业普遍陷入价格战的背景下，速卖通(AliExpress)率先打出"反内卷"旗帜，通过优化营商环境、拦截"仅退款"滥用、打击"羊毛党"等举措，成为出海四小龙中首个明确反对恶性竞争的平台。
Amid widespread price wars in cross-border e-commerce, AliExpress has taken the lead in promoting "anti-involution" policies. By optimizing the business environment, preventing refund abuse, and cracking down on "coupon hunters", it has become the first among the "Four Dragons" of cross-border e-commerce to explicitly oppose vicious competition.
商家增长案例：日销翻3-5倍的秘密
Merchant Success Stories: The Secret Behind 3-5x Sales Growth
苏州鲜衣怒马百货通过速卖通全托管模式，双11/黑五期间日销量增长3倍。公司总经理杨坡表示："提前备货至官方仓的策略显著提升了发货效率。"
Suzhou Xianyinumah Department Store achieved 3x daily sales growth during Double 11/Black Friday through AliExpress' fully hosted model. General Manager Yang Po noted: "The strategy of pre-stocking goods in official warehouses significantly improved shipping efficiency."
苏州拾捌山商贸更实现订单量4-5倍增长，10万件备货仍供不应求，面单厚度"比字典还厚"。
Suzhou Shibashan Trading achieved 4-5x order growth, with 100,000 pre-stocked items still insufficient to meet demand, resulting in shipping labels "thicker than a dictionary".
新商扶持政策：双轨模式+六大权益
New Merchant Support: Dual-track Model + Six Major Benefits
速卖通近期推出包含特定流量权益、运费减免、额外发品数量等的新商扶持政策，并通过全国近百场招商会推广其"POP+全托管"双轨模式。
AliExpress recently launched new merchant support policies including targeted traffic benefits, shipping fee reductions, and additional product listing quotas, promoting its "POP + Fully Hosted" dual-track model through nearly 100 investment conferences nationwide.
优质新商可享：
Qualified new merchants can enjoy:
- 入仓权益：降低仓储成本
- Warehousing benefits: Reduced storage costs
- 入仓预付款：缓解资金压力
- Warehousing advance payments: Eased financial pressure
- 发品权益：快速上架产品
- Product listing benefits: Faster product launches
成功案例：95后创业者的跨境逆袭
Success Case: Post-95s Entrepreneur's Cross-border Success
95后创业者陈家宣利用西班牙语优势，从杭州"偷师"电商运营到创立拥有200名员工的工贸一体企业，今年双11/黑五期间在速卖通销售超20万件3D印花T恤。
Post-95s entrepreneur Chen Jiaxuan leveraged his Spanish language skills to grow from learning e-commerce operations in Hangzhou to establishing an integrated manufacturing-trading company with 200 employees, selling over 200,000 3D printed T-shirts on AliExpress during this year's Double 11/Black Friday.
行业分析师指出："速卖通的反内卷策略不仅为商家创造了更健康的经营环境，其双轨模式更为不同类型商家提供了差异化发展路径，这或是其黑五流量爆发式增长的关键。"
Industry analysts note: "AliExpress' anti-involution strategy not only creates a healthier business environment for merchants, but its dual-track model also provides differentiated development paths for different types of merchants, which may be the key to its explosive Black Friday traffic growth."
