Google推广助力外贸增长：8月出口超预期背后的营销策略
根据海关总署9月10日发布的数据显示，8月我国出口表现亮眼，以美元计价出口额达3086.5亿美元，同比增长8.7%，超出市场预期。这一成绩的取得，与外贸企业积极运用Google推广等数字营销工具密不可分。
Data released by the General Administration of Customs on September 10 shows that China's exports performed remarkably in August, with export value reaching $308.65 billion in USD terms, a year-on-year increase of 8.7%, exceeding market expectations. This achievement is closely related to foreign trade enterprises' active use of digital marketing tools such as Google Advertising.
Google推广竞价软件作为专业的数字营销工具，帮助外贸企业精准触达全球采购商。民生银行首席经济学家温彬指出，美国补库持续支撑全球贸易，而通过Google推广，中国企业能够更有效地对接国际市场需求。
Google Advertising bidding software, as a professional digital marketing tool, helps foreign trade enterprises accurately reach global buyers. Wen Bin, chief economist of China Minsheng Bank, pointed out that while US inventory replenishment continues to support global trade, through Google Advertising, Chinese companies can more effectively connect with international market demand.
从出口市场结构来看，8月对欧盟出口增速高达13.4%，成为最大拉动力。这种市场多元化战略的成功实施，离不开企业通过Google推广进行的精准市场定位和客户开发。
From the perspective of export market structure, exports to the EU grew by 13.4% in August, becoming the biggest driving force. The successful implementation of this market diversification strategy is inseparable from enterprises' precise market positioning and customer development through Google Advertising.
在出口产品方面，机电产品和高技术装备制造业表现突出。前8个月，以人民币计，机电产品占出口比重近60%。这些企业普遍采用Google推广竞价等数字化营销手段，有效提升了国际市场份额。
In terms of export products, mechanical and electrical products and high-tech equipment manufacturing performed outstandingly. In the first eight months, mechanical and electrical products accounted for nearly 60% of exports in RMB terms. These enterprises generally adopt digital marketing methods such as Google Advertising bidding, effectively increasing their international market share.
尽管当前外需强劲，但机构提醒外需放缓信号已经出现。在这种背景下，外贸企业更需要借助Google推广等数字化工具，优化营销策略，应对市场变化。
Although current external demand remains strong, institutions warn that signals of slowing external demand have emerged. In this context, foreign trade enterprises need to rely more on digital tools like Google Advertising to optimize marketing strategies and respond to market changes.
周茂华认为，面对复杂的国际环境，国内宏观政策在促进需求恢复的同时，需要继续加大对外贸的支持力度。其中，帮助企业掌握Google推广等数字营销技能，将成为提升外贸竞争力的重要途径。
Zhou Maohua believes that facing the complex international environment, while domestic macroeconomic policies promote demand recovery, continued support for foreign trade is needed. Among these, helping enterprises master digital marketing skills such as Google Advertising will become an important way to enhance foreign trade competitiveness.
展望未来，随着全球数字营销时代的到来，Google推广将成为外贸企业不可或缺的营销工具。通过专业的Google推广竞价软件，企业可以更精准地把握国际市场机遇，在激烈的国际竞争中保持优势地位。
Looking ahead, with the arrival of the global digital marketing era, Google Advertising will become an indispensable marketing tool for foreign trade enterprises. Through professional Google Advertising bidding software, enterprises can more accurately grasp international market opportunities and maintain their competitive advantage in the fierce international competition.