Google SEO干货：10年经验分享如何提升外贸网站排名
对于运营超过10年的应用推广，谷歌是否采用竞价推广模式？
For apps with over 10 years of promotion history, does Google use PPC advertising?
外贸企业要想提高网站转化率，必须解决两个核心问题：如何获取更多客户和如何精准筛选客户。
Foreign trade companies must solve two core issues to improve website conversion: how to acquire more customers and how to precisely filter customers.
作为全球最大的搜索引擎，Google每天派出无数爬虫抓取网络信息，并通过独特算法对网站评分。评分越高，排名越靠前。
As the world's largest search engine, Google sends countless crawlers daily to index web content and ranks websites using its unique algorithm. Higher scores lead to better rankings.
01 关键词策略 | Keyword Strategy
选择合适的关键词对网站收录至关重要。建议：
Proper keyword selection is crucial for website indexing. Recommendations:
- 分析行业、竞争对手和网站现状
- Analyze industry, competitors and website status
- 挖掘搜索量大但竞争度低的关键词
- Find keywords with high search volume but low competition
- 发现潜在热门关键词组合
- Discover potential trending keyword combinations
02 高质量外链建设 | High-Quality Backlinks
Google非常重视外链质量：
Google places great emphasis on backlink quality:
- 全站式友链权重最高（需来自更高权重网站）
- Site-wide links carry the most weight (must come from higher authority sites)
- 合理使用锚文本外链
- Proper use of anchor text links
- 锚文本应准确描述目标页面内容
- Anchor text should accurately describe target page content
03 站内优化 | On-Page Optimization
保持内容时效性与高质量：
Maintain content timeliness and quality:
- 定期更新产品信息和行业资讯
- Regularly update product information and industry news
- 确保旧内容保持相关性
- Ensure old content remains relevant
- 避免收录波动
- Avoid indexing fluctuations
04 社交媒体影响力 | Social Media Influence
社交信号影响搜索排名：
Social signals affect search rankings:
- Facebook、Twitter、LinkedIn等平台的分享量
- Share counts on Facebook, Twitter, LinkedIn, etc.
- 用户互动数据（点赞、评论等）
- User engagement metrics (likes, comments, etc.)
- 建立品牌社交媒体影响力
- Build brand social media influence
通过专业的Google SEO优化，您的网站将更容易被Google收录，获得更多展示机会，从而带来更多优质询盘和更高转化率。
With professional Google SEO optimization, your website will be more easily indexed by Google, gain more exposure, and ultimately generate more quality inquiries and higher conversion rates.
