首推的SEO新手入门推广软件：为什么做不好谷歌推广？软体选择定制开发还是外包？
首推的SEO新手入门推广软件：为什么做不好谷歌推广？软体选择定制开发还是外包？
Top SEO Tools for Beginners: Why Google Ads Fail? Custom Development vs. Outsourcing
在软件开发行业，软件定制开发和软件外包是经常被提及的两个词。很多人可能不太清楚这两者的区别，或者很少有人会分析它们之间的关系和区别。
In the software development industry, custom software development and software outsourcing are frequently mentioned terms. Many people may not fully understand the differences between them, or rarely analyze their relationship and distinctions.
软件外包 (Software Outsourcing)
软件外包是指企业将软件项目的全部或部分工作外包给提供软件外包服务的企业，主要是专注于核心竞争业务，降低软件开发成本。这是一种依靠信息技术的服务模式。
Software outsourcing refers to companies outsourcing all or part of their software projects to specialized service providers, primarily to focus on core business and reduce development costs. This is a service model reliant on information technology.
软件公司根据合同协议接受发包人的邀请，为发包人提供软件开发外包相关服务。软件公司提供的软件开发服务叫做信息技术外包（ITO）。
Software companies accept contracts to provide development services, known as Information Technology Outsourcing (ITO).
一个很典型的例子就是银行在后台开发、测试、上线等软件处理系统。
A typical example is banks outsourcing backend development, testing, and deployment of software systems.
还有一种软件外包服务，简称BPO，叫做业务流程外包。这种软件外包服务的主要目的是降低成本，这意味着发包人将一些重复的非核心业务流程外包给供应商。
Another type is Business Process Outsourcing (BPO), where companies outsource repetitive non-core processes to reduce costs.
软体外包业务门槛相对较低，前期投入较少，业务实施风险较小，但利润较低，因为大多数客户外包业务一般都是非核心业务。
Software outsourcing has lower entry barriers, requires less upfront investment, and carries minimal risks, but profits are limited as clients usually outsource non-core tasks.
定制开发软件 (Custom Software Development)
软件定制开发是指软件开发公司根据客户的需求为客户定制一套软件定制开发方案，并根据方案实施。
Custom software development involves creating tailored solutions based on client requirements and executing them accordingly.
另一种是软件开发公司为客户提供一个通用的解决方案，即软件公司根据一些已经反映出来的问题、不足、缺陷、需求等提出的解决方案。
Alternatively, companies may offer standardized solutions addressing common issues, shortcomings, or anticipated needs.
与传统软件开发相比，软件定制开发具有针对性强、易于管理、降低管理成本等诸多优点。
Compared to traditional development, custom solutions offer better targeting, easier management, and lower operational costs.
但是软件定制开发一般需要较长的周期和较高的开发成本，所以真正需要的企业会选择软件定制开发。
However, custom development typically requires longer timelines and higher costs, making it suitable only for businesses with specific needs.
