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中文内容: 尽管现在流量获取渠道日益增多,但对于独立站而言,其流量来源在很大程度上仍依赖谷歌等搜索引擎。原因很简单,谷歌拥有庞大的用户基础,只有网站被谷歌收录,才有可能被潜在用户看到。 然而,实际情况并不乐观,很多网站可能始终

为什么独立站难以被谷歌收录?SEO专家深度解析

中文内容:

尽管现在流量获取渠道日益增多,但对于独立站而言,其流量来源在很大程度上仍依赖谷歌等搜索引擎。原因很简单,谷歌拥有庞大的用户基础,只有网站被谷歌收录,才有可能被潜在用户看到。

然而,实际情况并不乐观,很多网站可能始终没有被谷歌收录。如果你发现你的网站有很多页面没有被收录,或者收录时间很长,那么说明网站在一定程度上存在问题。

英文内容:

Although there are increasing channels for traffic acquisition, independent websites still largely rely on search engines like Google for traffic. The reason is simple: Google has a massive user base, and only indexed websites have the chance to be seen by potential users.

However, the reality is not optimistic. Many websites may never get indexed by Google. If you find many pages of your website are not indexed or take too long to get indexed, it indicates certain problems with your site.

常见收录问题及解决方案

Common Indexing Issues and Solutions

1. 内容已抓取但未编入索引

1. Content Crawled but Not Indexed

这意味着谷歌已经发现并访问了你的内容,但没有将其编入索引。如果这类内容在网站总内容中的占比较大,建议检查网站内容质量。

This means Google has discovered and accessed your content but hasn't indexed it. If such content accounts for a large proportion of your website, it's recommended to check content quality.

2. 谷歌没有抓取或访问

2. Google Didn't Crawl or Visit

这种情况通常出现在新站上。造成这种情况的原因主要有两种:谷歌尚未发现,或谷歌认为网站不值得抓取。

This usually happens with new sites. There are two main reasons: Google hasn't discovered it yet, or Google deems the site not worth crawling.

3. 网站收录内容较少

3. Few Pages Get Indexed

这种情况大概率是因为未被收录的页面由于某些原因导致谷歌难以发现。建议在收录较好的页面增加链接指向。

This is likely because unindexed pages are hard for Google to discover. It's recommended to add more internal links from well-indexed pages.

收录数量是否应该作为KPI?

Should Index Count Be a KPI?

我们发现谷歌对网站收录的态度已经发生了变化。以前收录数量和排名能力几乎成正比,但现在这个影响已经减小。

We've noticed Google's attitude towards indexing has changed. Previously, index count and ranking ability were almost proportional, but now this correlation has weakened.

专家建议:更加注重单个页面满足用户搜索需求的能力,而非单纯追求收录数量。

Expert Advice: Focus more on individual pages' ability to meet user search needs rather than just pursuing index count.

作者简介:Dora,拥有10年谷歌推广服务经验,为7-Eleven、微软、腾讯等集团提供营销顾问服务。

About the Author: Dora, with 10 years of Google advertising experience, has provided marketing consulting services for 7-Eleven, Microsoft, Tencent and other corporations.

为什么独立站难以被谷歌收录?SEO专家深度解析