2023中国红茶品牌高质量发展论坛：塑造经典品牌 推动产业升级
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在新时代背景下，品牌建设已成为推动中国经济高质量发展的关键因素。12月24日，"塑造经典·品牌赋能"2023年中国红茶品牌高质量发展论坛在四川广元成功举办，汇聚了茶行业领导、专家、学者及市场代表百余人与会。
Under the background of the new era, brand building has become a key factor in promoting China's high-quality economic development. On December 24, the "Shaping Classics·Brand Empowerment" 2023 China Black Tea Brand High-Quality Development Forum was successfully held in Guangyuan, Sichuan, bringing together over 100 tea industry leaders, experts, scholars and market representatives.
品牌建设：茶产业发展的核心动力
Brand Building: Core Driver of Tea Industry Development
海峡两岸茶业交流协会副会长杨志英强调，中国红茶应把握机遇打造经典品牌，实现一二三产业融合发展。国家茶产业工程技术研究中心主任江用文指出，自2005年金骏眉研发推广以来，中国红茶市场已进入品牌时代。
Yang Zhiying, Vice President of the Cross-Strait Tea Industry Exchange Association, emphasized that Chinese black tea should seize opportunities to create classic brands and achieve integrated development of primary, secondary and tertiary industries. Jiang Yongwen, Director of the National Tea Industry Engineering Technology Research Center, pointed out that since the R&D and promotion of Jinjunmei in 2005, China's black tea market has entered the brand era.
经典品牌塑造的关键要素
Key Elements of Classic Brand Building
中视金桥国际传媒集团首席运营官刘旭明以正山堂为例，指出经典品牌需具备：优异品质、核心技术、专业标准、卓越服务和文化传承五大要素。中央财经大学王晓乐教授建议茶企应向外行与异业学习，提升品牌建设能力。
Liu Xuming, COO of CCTV Golden Bridge International Media Group, took Zhengshan Tang as an example and pointed out that classic brands need five key elements: excellent quality, core technology, professional standards, superior service and cultural heritage. Professor Wang Xiaole from Central University of Finance and Economics suggested that tea companies should learn from other industries to enhance brand building capabilities.
广元红茶：川红新贵的崛起
Guangyuan Black Tea: The Rise of Sichuan's New Premium Tea
拥有3000年产茶历史的广元提出"蜀中奇品·川红新贵"定位。福建农林大学郭玉琼教授建议广元红应保护生态、传承文化、引进人才科技，实现健康可持续发展。
With a 3,000-year history of tea production, Guangyuan has positioned itself as "Sichuan's Rare Treasure·New Premium Black Tea". Professor Guo Yuqiong from Fujian Agriculture and Forestry University suggested that Guangyuan black tea should protect ecology, inherit culture, and introduce talents and technology to achieve healthy and sustainable development.
行业共识：品质为本 文化为魂
Industry Consensus: Quality as Foundation, Culture as Soul
论坛达成共识：茶产业需坚持产品品质、文化传承、专业服务和经营坚守，让经典品牌惠及消费者和茶农，促进行业健康可持续发展。
The forum reached a consensus: the tea industry must adhere to product quality, cultural heritage, professional services and persistent operation, so that classic brands can benefit consumers and tea farmers, and promote healthy and sustainable development of the industry.
来源：中国日报网 | Source: China Daily
