谷歌SEO优化与移动端网站推广全攻略
一、谷歌广告出价策略与南京服务商
1. Google Ads Bidding Strategies and Nanjing Service Providers
运营最久的Google Ads地址推广如何设置出价？建议采用智能出价策略，如目标每次转化费用(tCPA)或目标广告支出回报率(tROAS)。对于品牌词可采用手动CPC，竞争激烈关键词建议使用"尽可能提高转化次数"策略。
How to set bids for long-running Google Ads address promotions? We recommend using smart bidding strategies like target CPA (tCPA) or target ROAS (tROAS). For brand keywords, manual CPC is suitable, while competitive keywords may benefit from "Maximize conversions" strategy.
南京专业谷歌推广服务商包括：南京易推网络、南京谷道科技等，这些公司都拥有Google官方合作伙伴认证。
Professional Google promotion agencies in Nanjing include: Nanjing ETUI Network, Nanjing Goodoo Technology, etc. These companies are all certified Google Partners.
二、移动端SEO优化核心要点
2. Key Points of Mobile SEO Optimization
自2021年7月起，谷歌已将移动优先索引设为默认设置，这意味着：
Since July 2021, Google has made mobile-first indexing the default, which means:
- 网站必须完全响应式设计(Responsive Design)
- Websites must be fully responsive
- 移动端加载速度必须控制在3秒内
- Mobile loading speed must be under 3 seconds
- 避免使用Flash等移动端不兼容技术
- Avoid mobile-incompatible technologies like Flash
三、外贸网站SEO优化建议
3. SEO Recommendations for Foreign Trade Websites
外贸网站设计应遵循"简洁至上"原则：
Foreign trade website design should follow the "simplicity first" principle:
- 避免过多视觉元素干扰
- Avoid excessive visual distractions
- 采用清晰的产品分类和导航
- Use clear product categories and navigation
- 确保CTAs(行动号召)明显可见
- Ensure CTAs are clearly visible
四、Google SEO与百度SEO的核心差异
4. Key Differences Between Google SEO and Baidu SEO
| 对比项 | Comparison | 百度 | |
|---|---|---|---|
| 标题处理 | Title Handling | 会智能截断 | 固定长度截断 |
| 内容相关性 | Content Relevance | 更注重语义关联 | 更注重关键词密度 |
| 外链质量 | Backlink Quality | 重视权威性 | 重视数量 |
五、必备工具与技能
5. Essential Tools and Skills
想要做好Google SEO，必须掌握：
To excel in Google SEO, you must master:
- Google Search Console
- Google Analytics
- PageSpeed Insights
- 结构化数据标记
- Structured Data Markup
特别提示：英文能力是Google SEO的基础要求，建议至少达到CET-6水平。
Special Note: English proficiency is a basic requirement for Google SEO, recommended at least CET-6 level.
