外贸公司做谷歌推广有效吗？派择科技与Google战略合作解析
随着跨境电商的蓬勃发展，越来越多的外贸企业开始关注海外数字营销渠道。"找外贸公司做谷歌推广到底有没有效果？"成为许多企业主的共同疑问。
With the rapid development of cross-border e-commerce, more and more foreign trade companies are paying attention to overseas digital marketing channels. "Is it effective to hire foreign trade agencies for Google Ads?" has become a common question among business owners.
近日，派择科技(PageChoice)与Google达成战略合作，这一行业重大事件或许能为这个问题提供新的思考角度。作为中国领先的程序化广告和大数据营销服务商，派择科技成为国内首个与Google共建SSP广告平台的数据营销公司。
Recently, PageChoice has reached a strategic partnership with Google, which may provide new perspectives on this question. As China's leading programmatic advertising and big data marketing service provider, PageChoice has become the first data marketing company in China to jointly build an SSP advertising platform with Google.
此次合作具有三大核心价值：
This cooperation has three core values:
1. 优质流量获取：通过对接Google平台资源，解决"优质流量不精准"的行业痛点
1. Premium traffic acquisition: By connecting with Google's platform resources, it solves the industry pain point of "premium traffic being inaccurate"
2. 技术整合优势：派择科技的DMP和DSP产品与Google平台深度对接
2. Technology integration advantages: Deep integration between PageChoice's DMP and DSP products with Google's platform
3. 品效协同：帮助品牌广告主实现品牌曝光和效果转化的双重目标
3. Brand-performance synergy: Helping brand advertisers achieve both brand exposure and conversion goals
派择科技CEO表示："我们与Google的合作将打造中国市场最好的PDB(Programmatic Direct Buy)解决方案，通过全网底层行为数据分析，为广告主提供更精准的优质流量。"
The CEO of PageChoice stated: "Our cooperation with Google will create the best PDB (Programmatic Direct Buy) solution in the Chinese market, providing advertisers with more accurate premium traffic through analysis of comprehensive underlying behavioral data."
对于外贸企业的启示：
Inspiration for foreign trade companies:
1. 选择具有优质流量资源和数据技术能力的服务商至关重要
1. Choosing service providers with premium traffic resources and data technology capabilities is crucial
2. 程序化广告投放需要综合考虑品牌曝光和效果转化
2. Programmatic advertising requires comprehensive consideration of both brand exposure and conversion effects
3. 大数据分析能力是提升海外推广效果的关键因素
3. Big data analysis capability is a key factor in improving overseas promotion effectiveness
随着程序化广告进入智能时代，外贸企业若想通过Google等平台获得理想的海外推广效果，选择像派择科技这样具备强大数据技术能力和优质流量资源的专业服务商，将大大提升营销投资回报率。
As programmatic advertising enters the intelligent era, if foreign trade companies want to achieve ideal overseas promotion results through platforms like Google, choosing professional service providers like PageChoice with strong data technology capabilities and premium traffic resources will significantly improve marketing ROI.
